PRZOOM - /newswire/ -
London, United Kingdom, 2008/05/29 - Report Buyer, added a new report showing that the market for household cleaning products in the U.S continues to grow at a slow-and-steady 2% rate.
Report Buyer, the online destination for business intelligence for major industry sectors, has now added a new report showing that the market for household cleaning products in the U.S continues to grow at a slow-and-steady 2% rate, reaching $8.1 billion by 2012. This market bounced back from a slowdown and grew to $7.3 billion in 2007.
“Household Cleaning Products in the U.S.” reports that the hot spot for accelerated growth and highly profitable sales is in higher-end, eco-friendly products. Green household products have fully penetrated natural foods stores, but finding space in traditional mass-market channels is still a challenge. Home improvement and housewares chains have also jumped on board, along with some department stores. Marketers stand to benefit a great deal from "ethical" cleaning products, with half of Americans between the age of 18 and 29 saying they are willing to spend more for products labelled as organic, environmentally friendly, or fair trade.
Additionally, the report shows that large market players have turned to new marketing campaigns that portray household cleaning as easy and convenient. Big names such as Unilever and Procter & Gamble are going with smaller creative agencies to infuse more fun into the functional nature of their products.
Authors of the report argue that the demand for hybrid brand products and cross-category functional products is also likely to continue growing in the future. They note that as several consumer trends converge, such as eco-friendly, obsessions with clutter, and convenience, they expect to see more products promoted as a total cleaning solution for the home.
”Household Cleaning Products in the U.S.” provides a comprehensive look at the market for household cleaning products, including Dish Detergents, Bathroom Cleaners, General Household Cleaners, Furniture & Floor Cleaners, Wipes & Scouring Pads, and other miscellaneous cleaners. This report outlines key issues and trends affecting the overall market and identifies major players and brands and analyses their performance in terms of market share and sales.
“Household Cleaning Products in the U.S.” is available from Report Buyer. For more information, see website.
Report Buyer product ID: PKF00114
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