Her Excellency Shaikha Lubna Al Qasimi, UAE Minister for Foreign Trade, will inaugurate five simultaneous international exhibitions taking place at the Dubai International Convention and Exhibition Centre (DICEC) from May 25 to May 27. She will also be delivering the keynote address at the International CES/Hometech exhibition after the inauguration. HE Shaikha Lubna will speak on the importance of innovative technology with business leaders who understand the significant role it plays in today's home technology environment.
“These are international industry events that have over the years established themselves as the largest events in the region in their respective industry sectors and attracted thousands of exhibitors and visitors from around the world,” said Eckhard Pruy, CEO of Epoc Messe Frankfurt GmbH. “International exhibitions have helped in promoting Dubai as a trade hub in the GCC and the Middle East region and government authorities have always supported private sector initiatives in this direction.”
Mr. Pruy said that rapid economic growth in the Middle East has meant that there is a tremendous focus, by international and regional companies, on discovering and nurturing new business opportunities. “Our expanding series of annual exhibitions also matches and in many cases exceeds the growth rate of the market, as each industry develops and seeks out new opportunities.” He added.
A total of 950 exhibitors from 43 countries around the world will demonstrate the latest in a range of products and services from to earth moving equipment to home audio systems, showcasing their wares in what promises to be the largest collection of trade exhibitions held anywhere in the Middle East.
“The five Messe Frankfurt shows represent the diverse markets that exist in Dubai and the wider Middle East,” says Mr Pruy. “The increased number of exhibitors and trade enquiries we have received this year show just how healthy the economy of the region is and also help to cement Dubai’s status as one of the world’s leading cities for trade exhibitions. Four out of our first five shows cater to the needs of the construction industry that is booming across the region,” he commented.
Now on its ninth year, Hardware and Tools Middle East exhibition could not have come at a better time with booming construction activity in the Gulf fueled by soaring oil prices. Buildings and other real estate projects under construction is valued at AED 8.8 trillion,” said Mr. Pruy. “On display at the three-day exhibition will be the latest and a wide variety of mechanical, electrical and plumbing products from all over the world perfectly positioned to capture this market,” he added.
“Hand in glove with the burgeoning levels of building work is an increased demand for fixtures and fittings exhibited at the Light Middle East, the construction boom in the region has ensured that the lighting fixtures market will grow at a CAGR of almost 7% that is higher than the global average of 4%.”Mr. Pruy added.
ISH Kitchen and Bath Middle East is the design-led kitchen and bathroom exhibition in the region, attracting major manufacturers and suppliers from around the world who come to present new products and solutions “From properties with spectacular views of the sea, golf course or the lagoons, the focus in the highly competitive residential construction market of the Middle East has now shifted to high-end interior designs. More and more top-end housing projects are crafting bathrooms and kitchens as their unique selling proposition.” said Mr Pruy.
“The market for outdoor lifestyle goods is growing: the boom in property, leisure and municipal developments, both require considerable amounts of interior and exterior landscaping. Dubai authorities forecast that spend on landscaping projects this year would be worth AED 165 million (US$45 million). Construction of parks and new golf courses in the region for the next five years will fuel spending on gardens and landscaping, estimated at AED 60.5 billion (US$16.5 billion),” he commented.
Garden and Landscaping Middle East is the dedicated international trade event in the region for the landscaping and outdoor living industries. The show offers the perfect regional industry networking event to present the latest trends, products and services available to the sophisticated market of landscaping and outdoor architecture.
Backed by strong support from the International CES(R) the world's largest tradeshow for consumer technology held each year in Las Vegas, International CES/Hometech show promises to offer the best in technological innovation, re-defining the future of the consumer technology landscape in the Middle East including digital entertainment, HDTV and green technology The UAE and Dubai in particular, is among the leading markets for consumer electronics products in the Middle East.
Dubai’s profile as a regional distribution hub coupled with EPOC Messe Frankfurt’s Middle East’s expertise as a subsidiary company of Messe Frankfurt GmbH Group, the world's largest trade fair organizer with its on fairground, conducting over 150 events worldwide with 15 subsidiaries across Europe, Asia, America, Africa and the Middle East, has helped the exhibition business in the emirate make major contributions to the UAE economy.
A value addition for exhibitors participating in Epoc Messe Frankfurt exhibitions and trade visitors are the industry specific conferences that run alongside these exhibitions. These conferences are addressed by leading luminaries, experts and officials of the industry sectors. Conferences will be held this year for International CES/Hometech, Light Middle East and ISH Kitchen and Bath Middle East.
The successful portfolio of events of EPOC Messe Frankfurt GmbH in Dubai apart from those already mentioned include: Automechanika Middle East, Intersec Middle East, Materials Handling+Logistics Middle East, the recently concluded Beautyworld Middle East, Wellness & Spas Middle East and the Middle East Toy Fair.
Issued on behalf of Epoc Messe Frankfurt by BIZ COM