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Delhi, India, 05/25/2008 – Globally, the satellite navigation system is still a nascent industry with market penetration of only 4% and this offers lucrative opportunities for all the players in the supply chain of this industry.
Western Europe and North America are the potential markets for Portable Navigation Systems, a technology/medium for automobile satellite navigation system. However, still these two regions remain massively under-penetrated with Europe’s satellite navigation penetration currently stands at only 15% and in North America at 4%.
Enormous market opportunities have attracted a number of players. Since, the satellite navigation industry has low barriers to entry, the list of entrants is long and growing. But there are only a few leading players that have dominance in this industry.
Globally, TomTom is the undisputed leader in the portable navigation industry with Garmin following the leader. TomTom has market dominance in Europe, the region that adopted the portable navigation devices earlier than North America and currently accounts for around 80% of the global sales of these devices. However, Garmin has the majority market share in North America, where penetration is low but opportunities are huge.
The report broadly includes the following:
List of Figures
Figure 2.1 PND Sales by Unit Volume: 2004-2006;
Figure 2.2 PND Sales by Dollar Value: 2004-2006;
Figure 2.3: Global PND Penetration: 2006-2010;
Figure 2.4: North American PND Sales as Percentage of Global PND Sales: 2004-2010;
Figure 2.5: North American PND Penetration: 2006-2010;
Figure 2.6: Western European PND Sales as Percentage of Global Sales;
Figure 2.7: Western European PND Penetration;
Figure 3.1: Estimated car sales in North America and Europe: 2006-2010;
Figure 4.1: Share of Top Players in the European PND Market;
Figure 4.2: Share of Top Players in the US PND Market;
Figure 4.3: TomTom’s Sales by Geography (2006);
Figure 4.4: Garmin’s Sales by Geography (2006);
Figure 4.5: Garmin’s Sales by Segment (2006);
Figure 5.1: Total Digital Map Market Sales: 2004-2010;
Figure 5.2: Digital Map Market Unit Sales to PNDs: 2004-2010;
Figure 6.1 PND Sales Forecast by Unit Volume: 2007-2010;
Figure 6.2 PND Sales Forecast by Dollar Sales: 2007-2010.
About Koncept Analytics
Founded in 2005, Koncept Analytics (konceptanalytics.com) works with the clients in developing an understanding of the various industries – segments and sub-segments, companies, competitors and suppliers.
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