For example, mobile handsets are no longer used solely for simple telephony or navigation but are integrated with a host of functions and features such as camera, TV, MP3 player, universal serial bus (USB), Bluetooth, and wireless local area network (LAN).
New analysis from Frost & Sullivan (electronicdevices.frost.com), Strategic Assessment of the Southeast Asian Surface Acoustic Wave Devices Markets, finds that the market earned revenues of $29.4 million in 2007 and estimates this to reach $34.8 million in 2010.
SAW manufacturers can help gadget manufacturers achieve this integration by creating miniaturized devices. They should also offer superior quality and attractive pricing to stay ahead of the competition.
"Conventional ceramic, metal, or plastic packages used in SAW devices are often replaced by flip-chip or chip-scale packages to reduce sizes," says Frost & Sullivan Research Analyst C.P. Liew. "Further size reduction is also achieved by integrating SAW devices with semiconductors and passive components under a single module."
Such innovations are helping the local SAW device manufacturers to hold their own in the market despite the dominance of China and India. Their success could also be partly attributed to the significant local presence of original equipment manufacturers (OEMs) and contract manufacturers (CMs) from Japan, North America, and Europe.
It is quite likely that the CMs in the SAW market in the region will win more outsourcing contracts from OEMs in the United States and Europe due to the region's advantage of well established manufacturing facilities.
"Meanwhile, the growing automotive industry in Southeast Asia and the increased use of electronic components in automobiles are expected to increase the use of SAW devices in the region," notes Liew. "Currently, OEMs largely import automotive electronic systems; however, more electronic systems are expected to be localized in the long term, spurring the use of SAW devices in automotive electronic systems in the region."
Strategic Assessment of the Southeast Asian Surface Acoustic Wave Devices Markets is part of the Electronic Devices Growth Partnership Service program, which also includes research in the following markets: APAC flat panel display market, world optocoupler markets, and world laser diode markets. All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants. Interviews with the press are available.
If you are interested in a virtual brochure, which provides manufacturers, end users, and other industry participants with an overview of the Southeast Asian SAW devices markets, then send an email to Donna Jeremiah, Corporate Communications, at djeremiah[.]frost.com, with your full name, company name, title, telephone number, company email address, company website, city, state and country. Upon receipt of the above information, an overview will be sent to you by email.
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Strategic Assessment of the Southeast Asian Surface Acoustic Wave Devices Markets