Release date: 2008-05-21

Koncept Analytics Releases Report on Global Outdoor Advertising Market

(PRZOOM - Press & Newswire) —  Delhi, India, 2008-05-21 - The report focuses on the global outdoor advertising industry – its size, growth rate, trends, growth drivers, challenges, etc


All major outdoor advertising segments have been covered separately in the report. It also includes region specefic data for some of the key regions.
The report profiles most of the major industry players in the industry. The report broadly includes the following:

Table 1.1: SIC Classification
Table I: Top 20 Outdoor Markets by Ad Spend
Table II: Impact of New Technology on Different Media
Table III: Potential Number of Sites for Digital Display Deployment
Table 4.1: North American Ad Expenditure, by Media
Table 4.2: UK Ad Expenditure, by Media
Table 4.3: Germany Ad Expenditure, by Media
Table 4.4: France Ad Expenditure, by Media
Table 4.5: Asia-pacific Ad Expenditure, by Media
Table 5.1: Industry Characteristics that Restricts New Players.

Figure 2.1: Global Outdoor Advertising Expenditure (2001-06)
Figure 2.2: Global Advertising Expenditure by Media (2006)
Figure 4.3 Ad spend by Media ­ Percentage of Total
Figure 4.1 Mega Cities with +10 million population – Current and Forecast
Figure 4.2 Global Air Passenger Traffic (2003-06 & 2015e)
Figure 6.1: Outdoor Advertising Revenue of Major Players.

About Koncept Analytics

Founded in 2005, Koncept Analytics ( works with the clients in developing an understanding of the various industries – segments and sub-segments, companies, competitors and suppliers.


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 Contact name: Vikas Gupta -
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 Contact: +91 12 04130959 / vikas[.]
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