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Frost & Sullivan Lauds RADVISIONís Product Strength and Market Differentiation Strategies in the Videoconferencing Infrastructure Market - Unique support for high definition, standard definition and desktop video sets RADVISION apart in the industry (Nasdaq: RVSN)
Frost & Sullivan Lauds RADVISIONís Product Strength and Market Differentiation Strategies in the Videoconferencing Infrastructure Market

 

PRZOOM - /newswire/ - Palo Alto, CA, United States, 2008/05/19 - Unique support for high definition, standard definition and desktop video sets RADVISION apart in the industry (Nasdaq: RVSN).

   
 
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Based on its recent analysis of the videoconferencing infrastructure systems market, Frost & Sullivan presents RADVISION with the 2008 North American Frost & Sullivan Award for Product Differentiation Innovation.

RADVISION has set itself apart from its competition by leveraging its existing technology assets to introduce SCOPIA Desktop in combination with SCOPIA multi-point control unit (MCU) and the rest of the SCOPIA infrastructure suite.

Overall, RADVISION is using its standards-based open-architecture solution and innovative OEM strategy, as well as leveraging existing technology assets to cater to the needs of the evolving market.

RADVISION has been in step with the market and recognizes the need to support a wide variety of devices and networks as the visual communications market evolves. This includes the need to support high definition (HD) by introducing HD-capable MCUs that also optimally support the older-generation standard definition (SD) endpoints and desktop video including support for solutions from companies like Microsoft, IBM and Cisco.

The companyís customers can employ both HD and standard definition (SD) endpoints in the same call without all participants having to downgrade to their common capabilities. More importantly, customers do not have to pay full HD price for each port that they deploy. This is a huge advantage in a market that will be an installed base of mixed SD and HD endpoints for the next two years at least.

Further, the company is using its SCOPIA Desktop technology to enable desktop-based remote users to optimally connect to conferences that also include room-based videoconferencing systems, executive desktop systems, and 3G mobile devices. It achieves this by leveraging the transcoding and HD Continuous Presence (CP) capabilities of the underlying SCOPIA MCU and by utilizing the desktop conferencing capabilities of their Click to Meet technology. SCOPIA Desktop capabilities have also been integrated into Microsoftís Office Communications Server 2007 and IBM Lotus Sametime collaboration solutions extending the capabilities of those solutions.

While most comparable products either cannot support full data collaboration capabilities to the desktop or are unable to involve traditional videoconferencing endpoints optimally, SCOPIA Desktop extends full audio, video, and data collaboration capabilities to even remote users.

The launch of the SCOPIA Desktop is timely, considering the boom in the number of teleworkers and mobile employees. Videoconferencing vendors will especially notice huge potential in the market for remote workers due to the pervasiveness of broadband connections.

With almost 100 million U.S. workers expected to telework by 2010, vendors should be looking to develop solutions that have freely distributable software clients, have built-in firewall traversal capability, is easily installable, and provides data collaboration and video features that are compatible with other video conferencing devices. RADVISION has addressed all those needs with its SCOPIA Desktop.

ďSCOPIA Desktop is a Web-based plug-in client with built-in firewall traversal that can be used by anyone inside or outside the enterprise firewall and has integrated streaming capabilities,Ē says Roopam Jain Frost & Sullivanís Principal Analyst - Conferencing & Collaboration. ďFurther, all management and scheduling features that the SCOPIA hardware MCU possesses can be extended to SCOPIA Desktop - a feature that is unique in the market.Ē

This feature ensures that businesses do not have to deploy separate management, firewall traversal, scheduling, and streaming solutions for employees that use desktop PC-based videoconferencing.

Meanwhile, the bundling of SCOPIA Desktop with the SCOPIA MCU has expanded the market for the SCOPIA hardware MCU, since this combined solution serves both the conference room market as well as desktop users.

RADVISIONís technology has been distinct enough to earn the company the distinction of being the primary supplier of videoconferencing technology to Cisco.

ďRADVISIONís product relationship with Cisco is also contributing to its continued differentiation in the market,Ē notes Jain. ďCiscoís aggressive focus on unified communications and its close OEM relationship with RADVISION will enable the latter to rapidly move into the unified communications paradigm.Ē

Each year Frost & Sullivan presents this Award to the company that has best demonstrated the ability to develop and/or advance products with more innovative capabilities than competing vendors and products. The Award recognizes the companyís successful adoption of new or existing technology that has become a part of its well-designed product family. Such innovation is expected to significantly contribute to the industry in terms of product performance and degree/rate of technical change.

Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.

About RADVISION
RADVISION (Nasdaq: RVSN, radvision.com) is the industryís leading provider of market-proven products and technologies for unified visual communications over IP, 3G and IMS networks. With its complete set of standards-based video networking infrastructure and developer toolkits for voice, video, data and wireless communications, RADVISION is driving the unified communications evolution by combining the power of video, voice, data and wireless Ė for high definition video conferencing systems, innovative converged mobile services, and highly scalable video-enabled desktop platforms on IP, 3G and emerging next-generation IMS networks.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, partners with clients to accelerate their growth. The company's TEAM Research, Growth Consulting and Growth Team Membershipô empower clients to create a growth focused culture that generates, evaluates and implements effective growth strategies. Frost & Sullivan employs over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 30 offices on six continents.

 
 
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Frost & Sullivan Lauds RADVISIONís Product Strength and Market Differentiation Strategies in the Videoconferencing Infrastructure Market

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