Myxer was chosen for this year’s Award based on the company’s creative solution to key industry challenges, as well as its benefit to the mobile value chain and role in the market.
Myxer has emerged as one of the largest providers of ad-supported mobile content in the United States, and plays a key role in enabling ad-supported mobile content services. The company illustrates how advertising-supported mobile services can be delivered without compromising the user experience and has achieved impressive results within a short two-year period (8M subscribers, 18M downloads per month). Frost & Sullivan expects Myxer to continue providing innovative solutions and delivering even stronger results.
Frost & Sullivan believes there is a clear need to adopt existing Internet-based models in mobile, and services need to be available without any or at minimal charges to the end users. The subscriber base should be monetized through advertising and this is the approach adopted by Myxer, which offers over 375,000 personalized ringtones, wallpapers, mobile videos, and games. The company also allows users to make their own ringtones and wallpapers.
“Myxer is a leading provider of direct-to-consumer ad-supported mobile content services. The company offers a content management platform that enables Internet content providers to immediately deliver existing audio, video, and image files to mobile devices,” says Frost & Sullivan Strategic Analyst Vikrant Gandhi. “It has successfully solved several major technical issues and business challenges related to web-to-mobile content distribution, and has emerged as the preferred partner of content providers and mobile advertisers.”
Myxer is also capturing the “long tail” of mobile content and capitalizing on the mobile social networking opportunity by offering features such as integration with popular online social networks, allowing artists and bands to develop and manage their own loyalty programs, posting recommendations and ratings on its own storefront, and others. This is an extremely powerful offering that will deliver innovative services to the mobile subscribers.
In addition, the company is helping larger labels, content providers, and consumer brands like Adidas, Lowe’s and Volkswagen leverage social networking through the Myxer community and platform. By creating mobile promotions that express brand personality and generate viral buzz, Myxer helps companies delivering relevant content to consumers in a fun, meaningful way.
“With more than 8 million subscribers generating over 18 million content downloads and messages per month (including premium SMS), Myxer can offer highly targeted, integrated advertising campaigns spanning the web, mobile Internet and mobile messaging,” notes Gandhi. “Myxer has also expanded its operations to other regions such as Western Europe, which will further increase traction for its services.”
About Frost & Sullivan Awards
Each year, Frost & Sullivan presents this Award to the company that has demonstrated a clear understanding of the key requirements of the value-chain participants, and has introduced a solution to address the key industry challenges. There are clear benefits to partnering with the company, and media companies and content providers are assured of a secure, fail-proof solution with clear, tangible benefits. Frost & Sullivan expects the solution to play an increasingly important role in the off-deck ecosystem, and believes that such solutions can provide the much-needed boost to the markets.
Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.
About Myxer, Inc.
Myxer -- with over 8 million mobile users, 18 million mobile downloads a month, and a catalog of more than 375,000 ringtones, wallpapers, videos and games -- is the largest and fastest growing site for free ad-supported mobile content. At myxer.com there are no hidden costs, no subscription fees and no surprises. For content providers, advertisers and consumers, Myxer’s mobile platform enables radically simple and quick delivery of content or customized ad campaigns, regardless of the service provider or mobile device being used.
About Frost & Sullivan
Frost & Sullivan, the Global Growth Consulting Company, partners with clients to accelerate their growth. The company's Growth Partnership Services, Growth Consulting and Career Best Practices empower clients to create a growth focused culture that generates, evaluates and implements effective growth strategies. Frost & Sullivan employs over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 30 offices on six continents.