New analysis from Frost & Sullivan (conferencing.frost.com), World Enterprise Videoconferencing Endpoints Market, finds that the market earned revenues of $1.1 billion in 2007 and estimates this to reach $3.9 billion in 2014.
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Rising awareness around video within the enterprise as well as consumer space has created a footing for vendors to exploit. They are beginning to shake off the lackluster performances of the past and gear up to tap the full market potential by offering high-quality and easy-to-use solutions. Enterprises are increasingly adopting these solutions because of their improved quality and lower prices.
The biggest driver in the market was high definition (HD) videoconferencing solutions, which already accounts for a significant share of the global market revenue within just two years of its launch. HD videoconferencing's better quality, ease-of-use, and promise of enhanced productivity, have renewed customers' interest in upgrades as well as new installations.
"Also, the marketing hype for telepresence in general and the media coverage of major vendors' market entries have helped the sales of high-end systems," says Frost & Sullivan Industry Analyst Krithi Rao. "Organizations that could not invest in telepresence due to the high price tag have adopted high-end HD room systems that met a large portion of their needs."
The rapid pace of innovation combined with positioning videoconferencing as a solution rather than a technology is leading to introduction of multiple products that fit different end-users' needs. However, the downside of the rapidly evolving product lines with wide price disparity is the customer's confusion while making purchase decisions, which reduces investment protection and lengthens sales cycles.
Improvements in firewall traversal, security, and encryption, the ability to reduce travel and being able to assist in green initiatives notwithstanding, videoconferencing is still considered a niche technology. "Further, the difficulty in attaching a hard-dollar ROI to the benefits of visual communications over other collaboration technologies continues to prevent budget allocation for organization-wide investments in videoconferencing," observes Rao.
Despite these issues, videoconferencing will receive a leg up with the increased deployments of unified communications (UC) solutions, since they will include video as an integral part of a comprehensive IP communications solution.
"Vendors are introducing the ability to integrate videoconferencing with presence, instant messaging, IP telephony, calendars and data collaboration to deliver a comprehensive real-time communications suite, enhancing value and effectiveness," notes Rao. "However, the imminent move from standalone conferencing technologies to UC requires a change in vendor strategies, business direction, and higher investments in product development and marketing."
Videoconferencing vendors hope to overcome these challenges by partnering with UC vendors to position room and executive systems as part of a total enterprise communications solution. Further, these partnerships can help videoconferencing vendors to position themselves as "enablers" of video, which is a part of a complete communications solution.
World Enterprise Videoconferencing Endpoints Market is part of the Conferencing & Collaboration Growth Partnership Service program, which also includes research in the following markets: audio conferencing, videoconferencing services, web conferencing, telepresence markets, North American enterprise telephony, open-source telephony, IP phones, VoWLAN, unified communications markets, enterprise telephony equipment services, and enterprise media gateways. All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants. Interviews with the press are available.
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World Enterprise Videoconferencing Endpoints Market