/PRZOOM - Newswire/ - Changing consumption pattern and lifestyle is expected to drive the consumer expenditure on food, beverages & tobacco in India at a CAGR of 12% through 2011, says the RNCOS report.

Delhi, New Delhi, India, 05/12/2008 – Consumer expenditure on food, beverages and tobacco (FBT) in India is expected to grow at a CAGR of 12% during 2007-2011, forecasts “Indian Food Beverages and Tobacco Market Forecast till 2011”, a research report by RNCOS.

The report identifies that food expenditure in India will grow at the rate second fastest after China during the forecasted period. The fast growth in the consumer spending is led by advertisement spending, campaigns to market products and brands, free sample distributions, launch of innovative and new brands, and strengthening of the product distribution networks. All these factors have brought a wave of change in the consumption habits of people in the last six years, evident from changing preference of the urban Indians, who don’t like to spend hours in kitchen cooking food, and instead resort to convenience food.

In addition, the RNCOS report reveals that changing lifestyle on account of increasing disposable income of Indians is significantly affecting the consumption patterns. In the last five years (from 2001 to 2006), per head disposable income of Indians surged at a CAGR of 10.2%. Apart from this, increasing presence of women in working population and rising number of nuclear families with double income are leading to change in lifestyle. Also, these factors are resulting in increased overall disposable income of the Indian consumers, which, in turn, is increasing their spending on branded food items. Consequently, says the report, the branded food market is witnessing strong growth of 10% to 15% in the country.

The report also highlights that with accruing disposable incomes, consumers will prefer to opt for buying from organized retail channels rather than local markets.

In addition, “Indian Food, Beverages and Tobacco Market Forecast till 2011” gives detailed analysis on changing consumption patterns in various sub-sections in food segments like milk, fruits, vegetables, meat etc. The report also includes in-depth study of the Indian beverage market, containing information about different varieties in beverages, and their sales and consumption patterns among the Indian populace. The RNCOS research includes comprehensive information on the market trends in the Indian tobacco market.

About RNCOS
RNCOS, incorporated in the year 2002, is an industry research firm. It has a team of industry experts who analyze data collected from credible sources. They provide industry insights and analysis that helps corporations to take timely and accurate business decision in today's globally competitive environment.

Agency / Source: RNCOS

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