Today, the eMetrics Marketing Optimization Summit announced Tim Ash, president of SiteTuners.com and landing page optimization expert, is added to the lineup of speakers during the spring 2008 event in San Francisco. Mr. Ash joins panelists to discuss Multivariate Testing on Monday, May 5 from 5:00 pm through 6:00 pm.
Instead of dreaming up the very best combination of headline, photo, body copy and call to action on a landing page, multivariate testing lets the computer do the dirty work and simply tell users what the winning combination really is. Multiple variables can now be tested at the same time. Some panelists have been experimenting with multivariate testing tools. Some swear by them. Some say A/B split testing is enough. Panelists explore the good, the bad and the ugly about this method of automating the creative process to increase conversions. Sparks may fly.
This session, sponsored by Google Website Optimizer, includes the following panelists:
• Moderator: Jon Diorio, Group Product Marketing Manager Adwords, Google
• Andrew Anderson, CNET
• Tim Ash, SiteTuners.com
• Matt Conahan, StubHub
• David Rogers, Red Envelope
“Multivariate testing can lead to tremendous conversion rate improvements, but you have to avoid some common pitfalls that can lead to poor results,” said Mr. Ash.
A book signing will follow the session from 6:15 pm to 7:00 pm on May 5 at the Wiley Press booth in the exhibit hall for Mr. Ash’s new book, "Landing Page Optimization: The Definitive Guide To Testing & Tuning For Conversions", available in bookstores and online as of February 2008.
For a free whitepapers please visit SiteTuners website or to request a complimentary telephone consultation from SiteTuners call 619-223-8020
SiteTuners (sitetuners.com) delivers the best-performing alternative landing page design with a verifiably higher conversion rate. With its proprietary non-parametric TuningEngine technology, SiteTuners runs 1000x larger tests on the same available website traffic and considers variable interactions, producing much faster and better results than alternative testing methods. SiteTuners offers a choice of payment options including pay for performance -- allowing companies to make higher profits without financial risk or upfront costs. It also handles all of the work, with minimal impact on clients’ staff since there is no need for conversion testing or statistical knowledge. SiteTuners is an operating division of Epic Sky, Inc., a privately held company headquartered in San Diego, California.