/PRZOOM - Newswire/ - Report Buyer, the online destination for business intelligence for major industry sectors, has added a new report analysing the men apparel market in India.

London, United Kingdom, 04/22/2008 – “Booming Men Apparel Market in India” reports that the Indian men apparel industry is booming and expected to grow at a CAGR of 14.9% during 2008-2010. Indian rural market will play a key role in achieving this growth rate, as the perception of rural young generation about clothing is changing.

The report finds that that rural India, which was till now completely relying upon tailored garments, has created a strong demand for ready-to-wear garments and it is expected to grow at a CAGR of 16.5% by 2010.

Consequently, giant apparel companies are targeting rural areas by offering affordable but quality products, says the report. But there is still a wide economic disparity between rural and urban consumers and, along with cultural and behavioural differences, it is acting as a barrier for the expansion of the apparel industry in rural India.

Authors of the report note that the other factor fuelling growth in the Indian men apparel market is the fast expanding market for branded clothes. Branded apparel sales are expected to increase at a CAGR of 24% by 2010

The report identifies that the opening of exclusive discounted stores are resulting in high penetration of branded garments. Besides, greater variety, arrival of new trends, and fashion consciousness are also fueling the demand for branded products in metropolitan and suburbs of India.

“Booming Men Apparel Market in India” is available from Report Buyer. For more information, see website. Report Buyer product ID: RCS00394

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