Free press releases distribution network?

Agency / Source: Liberate Media

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!



Channel 4 Appoints iCrossing to Assess Use of New Online Game Bow Street Runner - iCrossing’s Measuring Engagement service launches under its new user experience division
Channel 4 Appoints iCrossing to Assess Use of New Online Game Bow Street Runner

 

PRZOOM - /newswire/ - Brighton, East Sussex, United Kingdom, 2008/04/17 - iCrossing’s Measuring Engagement service launches under its new user experience division.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Education/e-Learning/Training Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

iCrossing, a global digital marketing company, today announces the launch of a pilot service that will be developed in collaboration with Channel 4 Education to assess how users engage with their new online game Bow Street Runner.

The service will enable Channel 4 Education to measure and evaluate qualitative and quantitative use of the game. If successful the service will be applied to other projects and programmes from Channel 4 Education.

Web analytics data will be combined with content and media analysis to provide a deeper understanding of what is driving user attention and influence around the broadcaster’s educational output, both on the Channel 4 website and in associated online networks. The quantitative dimension of the Measuring Engagement service has already been successfully piloted for UK insurance firm More Th>n.

The iCrossing service launches under its emerging user experience team, which is headed by the former Production Director of Cogapp, Jason Ryan. He is supported by a team of nine people, which is set for major growth in 2008.

The team builds on the digital marketing roots of iCrossing, focusing on the complete user journey from search and social media entry points. It will work hand-in-hand with the pioneering iCrossing content and media team, which is headed by Antony Mayfield. By bringing together expertise in social media, web analytics, usability, information architecture and web design and development, the new team is able to develop and evaluate brand and user experiences across social networks, and help clients to design, build and distribute their online presence.

Jason Ryan, Head of User Experience at iCrossing in the UK, comments: “We’re delighted that our Measuring Engagement service has grabbed the attention of Channel 4. We are working together to develop a method of measuring and evaluating engagement, both onsite and in relevant networks, through analytics and story-telling. The purpose of the service is initially to provide a method of evaluating new expressions of value beyond attention and conversions, and ultimately to provide actionable metrics that give marketers and educators confidence to innovate and make smarter decisions.”

Jo Roach, Commissioning Editor, Education, Channel 4 adds: “We are really pleased to be working with iCrossing and very interested to find out more about how the audience is engaging with the Bow Street Runner game. In particular it will be great for us to gain further insight into the spaces in which our audience already exist and network. “

About iCrossing
iCrossing (icrossing.co.uk), formerly known as Spannerworks in the UK, is a global digital marketing company that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class marketing services – including paid and natural search marketing, user experience, social media, content and media, research and analytics - to create integrated digital marketing programs that engage consumers and drive ROI. iCrossing clients include world-class brands such as The Coca Cola company, HBOS, TUI and Virgin. Headquartered in Scottsdale, Arizona, the company has 620 employees in 15 offices in the U.S. and Europe, including 110 employees in the UK.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Education/e-Learning/Training Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Agency / Source: Liberate Media

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick PRZOOM - Press & Newswire Visibility Checker

 

Distribution / Indexing: [+]

 
 
# # #
 
 
  Your Banner Ad showing on ALL
Education/e-Learning/Training articles,
CATCH Visitors via Your Competitors Announcements!


Channel 4 Appoints iCrossing to Assess Use of New Online Game Bow Street Runner

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name PRZOOM - Press & Newswire and LINK as the source.
 
  For more information, please visit:
Is this your article? Activate ALL web links by Upgrading to Press Release PREMIUM Plan Now!
|
Contact: Wendy McAuliffe 
07900 886791 wendy[.]liberatemedia.com
 
PRZOOM / PRTODAY - Newswire Today disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Liberate Media securities in any jurisdiction including any other companies listed or named in this release.

Education/e-Learning/Training via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!




Read Latest Press Releases From Liberate Media / Company Profile


Read Education/e-Learning/Training Most Recent Related Press Releases:

CloudQast Adds Features to its Video-based Learning Platform
Lithan Invests 10 Million Dollars to Align with SkillsFuture Movement
CloudQast Launches Two Legislation-related Generic E-learning Programmes
Learning Objects Releases Comprehensive, Competency-Based Learning Platform
Encertify Has Joined Hands with VMEdu, Inc. to Promote Training and Certification Programs
Four Innovative Learning Products From Pearson Win 2016 Award of Excellence from Tech & Learning Magazine
Soaring Sky Unveils New Training Opportunity for Aspiring Commercial Drone Pilots
BigMainStreet.com Launches the Experiential Online Business Courses in USA
eXact Learning Solutions Adds A New Authoring Feature to its LCMS
The DevLearn International Exhibition Receives Further Sponsorship from EXact Learning Solutions

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
 
NewswireToday Celebrates 10 Years in Business
Find business coaching, life coaching, executive coaching and corporate coaching, best selling coaching books, ...



PREMIUM Members


Visit  Triggr & Bloom

Visit  JobsWare.com

Visit  La Bella Bakery Artisan Bakery Arizona







 
  ©2016 PRZOOM — Limelon Advertising, Co.
Home | About PRZOOM | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneur newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today