Brunton Vineyards, a San Francisco - based wine company today announced that it has become the “Official Wine” partner of Daytona International Speedway.
Daytona International Speedway is one of the most prestigious motorsports venues in world and home to NASCAR’s biggest, richest and most prestigious event – the Daytona 500 Sprint Cup Series season opener. Known as the “The World Center of Racing,” the Speedway also hosts the Rolex 24 At Daytona Grand-Am Rolex Sports Car Series race in late January, a second NASCAR Sprint Cup Series weekend with the Coke Zero 400 powered by Coca-Cola on Independence Day holiday weekend and America’s premier motorcycle race – the Daytona 200 By Honda in early March, which will all help present the Brunton Vineyards brand to race fans across Florida.
While specific financial terms were not released, under the terms of the agreement, Brunton Vineyards brands will become Daytona International Speedway’s “Official Wine” and “Preferred Wine Beverage”. In addition, Brunton Vineyards will leverage other marketing opportunities to create a variety of programs to benefit racing fans at the track.
As a partner of the Speedway, Brunton Vineyards will receive branding in the form of trackside billboards and other signage and will be able to communicate with Speedway fans inviting them to become members of the company’s wine club as well as providing special offers for the holiday season.
“Brunton Vineyards is proud to be a partner of America's premier race track, Daytona and its dedication to providing fans with the ultimate race experience” says Geno Brunton, CEO of Brunton Vineyards.
“We’re proud to welcome Brunton Vineyards to our family of partners here at Daytona International Speedway,” said Track President Robin Braig. “We look forward to a successful relationship and hope fans will enjoy Brunton Vineyards brand during all of our events at ‘The World Center of Racing.’ ”
Daytona International Speedway is owned by ISC Motorsports, International Speedway Corporation (Nasdaq: ISCA; OTC Bulletin Board: ISCB) ("ISC"), a sports entertainment company that owns 12 other tracks.
About Brunton Vineyards
Brunton Vineyards Holdings, Inc. (bruntonvineyards.com), is a public company based in San Francisco, CA. The company currently has several subsidiaries: Brunton Vineyards [with current brands – “Brunton Vineyards™” and “Addison Cole™”], VinoVenu™ and Swig™, Inc. Management is adding shareholder value by increasing distribution of its wines within the US market, increasing margins on wine sales and acquiring top tier, high quality producing vineyards and wineries and some that are considered undervalued. Competitors to Brunton Vineyards include Constellation Brands (NYSE:STZ) and Scheid Vineyards (pinksheets: SVIN.PK).
About Daytona International Speedway
Daytona International Speedway is the home of "The Great American Race" - the Daytona 500. Though the season-opening NASCAR Sprint Cup event garners most of the attention - as well as the largest audience in motorsports - the enormous 480-acre motorsports complex boasts the most diverse schedule of racing on the globe, thus earning it the title of "World Center of Racing." In addition to eight major weekends of racing activity, the Speedway grounds are used for many other events.
This press release contains forward-looking statements. These statements constitute "forward-looking" statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates" and similar statements. Among other things, Brunton Vineyards' expectations of business and financial results in this press release contain forward-looking statements. Such statements involve certain risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements, including risks related to: possible delays in the closing of the transaction contemplated by the acquisition agreement, which may be caused by factors outside of the control of Brunton Vineyards; the ability of Brunton Vineyards to successfully expand VinoVenu™ and launch new locations within the US market or elsewhere in a timely manner. Although the company believes that the expectations reflected in such forward-looking statements are based upon reasonable assumptions at the time made, it can give no assurance that its expectations will be achieved. Readers are cautioned not to place undue reliance on these forward-looking statements. Forward-looking statements are inherently subject to unpredictable and unanticipated risks, trends and uncertainties such as the company's inability to accurately forecast its operating results; the company's potential inability to achieve profitability or generate positive cash flow; the availability of financing; and other risks associated with the company's business.