Report Buyer, the online destination for business intelligence for major industry sectors, has added a new report showing that mobile service users in the Philippines are expected to grow at an annual growth rate of 15% to reach 73 million by 2010. Like Indonesia, mobile communications, SMS text messaging in particular, is growing faster than fixed-line telephony because of the country’s geographical features.
“Philippines Mobile Market Overview & 2007-2010 Forecast" reports that the rapid expansion of the mobile market will be possible as the two leaders in the market, Smart Communications and Globe Telecom, are improving the service quality to win the competition, and mobile broadband market is projected to expand rapidly due to the slow spread of fixed-line telephony. In addition, more and more people want to use contents in English via the mobile internet as most Filipinos are familiar with using English.
The report shows that as of now, 55 million, 60% of the population, have subscribed to mobile services. There is a cut-throat competition between the two dominant service providers, PLDT’s Smart Communications and Globe Telecom of Ayala Group. The combined market share of these two companies occupies as much as 80% of the entire mobile market.
Authors of the report note that another unique characteristic of the Philippines mobile market is that there are many services available for overseas Filipino workers as the country’s economy relies heavily on their remittance. As the key customer base, they are continuously contributing to the improvement in the communications revenue. Furthermore, enhanced roaming and remittance services for the overseas Filipino workers will be introduced.
“Philippines Mobile Market Overview & 2007-2010 Forecast” is available from Report Buyer. For more information, see website.
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