Nokia acquired mobile advertising leader, Enpocket, in October 2007 and continues to leverage Enpocket’s ground-breaking analytics technology to optimize campaigns, improve conversions, and measure campaign performance across the network, allowing the company to provide mobile advertising solutions to some of the biggest brand advertisers around the world.
“Nokia is different from other companies as it has the Nokia Media Network that works with mobile operators and publishers, and a marketing group that works primarily with brands,” says Frost & Sullivan Industry Analyst Vikrant Gandhi. “In mobile marketing, operators are sellers who use Nokia Interactive to sell, serve, measure and optimize their inventory.”
Nokia enables advertisers to place ads on publisher and operator mobile Web pages, as well as Nokia properties, representing a global consumer reach of more than 100 million mobile consumers. As part of the turn-key service for advertisers, the award-winning mobile marketing team from Nokia creates mobile campaigns for hundreds of top brands.
“We’re pleased to accept this Award from Frost & Sullivan,” said Mike Baker, VP and head of Nokia Interactive. “We are committed to building a mobile advertising ecosystem that provides advertisers with a high-performing and measurable medium for reaching their target audience while ensuring a relevant and respectful advertising experience for consumers.”
The company also ensures a local presence in the major geographic markets for an effective and faster communication with its major customers.
“Nokia continues to drive innovation in the U.S. mobile advertising industry and remains the preferred partner of mobile operators, advertisers and content publishers,” notes Gandhi. “The company believes in helping brands achieve the end objective of driving sales by offering integrated end-to-end mobile advertising solutions and spends a lot of time with the media buyers to understand their core requirements.”
Frost & Sullivan’s Mobility Awards Committee has considered all these factors in presenting Nokia Interactive with the 2008 Award for On-deck Mobile Advertising in the United States.
Each year, Frost & Sullivan presents Mobility Awards to top companies in a variety of Mobile & Wireless markets. The awards recognize the diligence, perseverance, and dedication required to develop successful products, services, technologies, and solutions that have demonstrated unparalleled excellence in the increasingly competitive global marketplace. They also laud superior planning and execution of product launches, technological innovations, distribution strategies, mergers and acquisitions, and strategic alliances.
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Nokia is the world leader in mobility, driving the transformation and growth of the converging Internet and communications industries. We make a wide range of mobile devices with services and software that enable people to experience music, navigation, video, television, imaging, games, business mobility and more. Developing and growing our offering of consumer Internet services, as well as our enterprise solutions and software, is a key area of focus. We also provide equipment, solutions and services for communications networks through Nokia Siemens Networks.
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