Liquid Compass, a premier provider of streaming and web services to the radio industry, announced that it recently renewed contracts with two radio network clients – Entercom Communications Corp. (NYSE:ETM) and Lincoln Financial Media, a wholly owned subsidiary of Lincoln Financial Group (NYSE:LNC) – representing more than 100 terrestrial radio stations in top 50 markets throughout the U.S.
Entercom Communications, a Liquid Compass client since 2005, currently streams more than 90 stations in 21 U.S. markets; Lincoln Financial Media, a Liquid Compass client since 2004, streams its properties (formerly Jefferson Pilot) in major markets including Atlanta, Denver, Miami and San Diego.
“With our audience’s streaming sessions averaging just under three hours – and much of the listening taking place during the 9-5 workday – online distribution of Entercom station brands is a key component of our strategic direction. We look to Liquid Compass to continue providing the enhanced technology, solutions and support programs that enable us to focus on what we do best – program high-quality, compelling content for our isteners,” said Sandy Smallens, Senior Vice President, Digital for Entercom.
Last fall Liquid Compass led the industry with the introduction of one of the first true, cross-platform compatible media players designed pecifically for the radio industry using Microsoft Silverlight technology. In addition, the company introduced RIAA Reporter, an online radio royalty reporting tool that simplifies the data collection, calculating and reporting needed to conform with new monthly royalty reporting requirements which became effective in January 2008. Earlier this year, the company penned a reseller/partner agreement with Ando Media, LLC for their Ad Injector™ ad replacement software, which, along with Spacial Audio’s Stream Overlay Software, giving Liquid Compass customers multiple ad replacement options.
“We are very satisfied with the job Liquid Compass does streaming our properties in all our markets,” said Tom Jackson, Manager/Interactive Media for Lincoln Financial Media. “The Liquid Compass team is always available to answer our questions and address any issues. Their customer service and the quality of their stream are the reasons our relationship has grown from a single market in 2004 to include all our markets today.”
“We are pleased that Entercom and Lincoln Financial Media recognize the value of our people, services and technology and continue to entrust us with their streaming initiatives,” said Zackary Lewis, Liquid Compass’ CEO. “During the last several years, the Liquid Compass Streaming Media Network has grown into one of the most recognized streaming media companies and provided live and ondemand stream hosting and web services to some of the largest media companies in the world.”
About Entercom Communications Corp.
Entercom Communications Corp. (NYSE: ETM) is one of the five largest radio broadcasting companies in the United States, with a nationwide portfolio of 110 stations in 23 markets, including San Francisco, Boston, Seattle, Denver, Portland, Sacramento and Kansas City.
Known for developing unique and highly successful, locally programmed stations, Entercom is home to some of radio’s most distinguished brands and compelling personalities. The company is also the radio broadcast partner of the Boston Red Sox, Boston Celtics, Kansas City Royals, New Orleans Saints and Buffalo Sabres.
Entercom focuses on creating effective integrated marketing solutions for its customers that incorporate the company’s audio, digital and experiential assets. Additionally, the company has a long-standing commitment to responsible corporate citizenship and environmental stewardship. Entercom stations play a vital, hands-on role in improving their communities, providing over $100 million in annual support for local charitable organizations.
The company’s radio stations have received numerous awards, including multiple Edward R. Murrow Awards for excellence in broadcast journalism and National Association of Broadcasters (NAB) Marconi Awards for excellence in radio broadcasting. In 2007, Forbes magazine named Entercom one of America’s “Most Trustworthy Companies.”