RMS Networks, the leading digital marketing and solutions agency, will install its digital signage network powered by rVue at top automotive advertising firm, Omni Advertising, in Boca Raton, Fla.
RMS’ digital network – and its proprietary rVue application – comprise a revolutionary solution that allows users to control in-store video programming with drag-and-drop ease. Selecting from thousands of product segments, advertisements, instructional videos and other content, programming downloads via the internet and is played on monitors throughout any location.
Located in Omni’s fourth-floor conference room of the prestigious Wachovia Bank Building in Boca Raton, three 50-inch high definition Panasonic plasma monitors will be linked to create one stunning image and will be clearly viewable from the building’s atrium, restaurant and lobby. This will position rVue as a showcase both for Omni’s marketing programs and rVue’s ability to deliver digital content via the Internet in a dynamic, modern and relevant fashion.
“Omni Advertising is in a unique position as both a user of the rVue technology, and a key influencer among its clients,” said Jason Kates, CEO and founder of RMS Networks. “Their digital marketing content is ideal for distribution via rVue. At the same time, their auto dealer clients are realizing the power digitally created and distributed marketing content can have in their own showrooms.”
Already proven a powerful, profitable solution in broad dealership testing over the past two years, rVue is the next step in an industry trend toward modernizing showrooms, improving customer education, highlighting product features and benefits, and boosting dealer bottom lines.
“This is a powerful sales tool that has delivered proven profitability and increased customer satisfaction,” said Ken Hudson, CEO of Omni Advertising (omni-advertising.com). “When our clients walk in, they’ll see their own ads and content on HD plasma screens. The impact is powerful! When we tell them the same content can be playing in their dealerships, it will be a natural decision.”
In a related agreement, the auto dealer application of rVue, will be rolled out at Jim Hudson Automotive Group’s Toyota and Hyundai showrooms in South Carolina, giving managers the ability to personally select and control the video programming that plays in each dealership.
About Omni Advertising
Omni Advertising is a full-service advertising agency with more than 500 clients nationwide. Since our start just 7 short years ago Omni Advertising has grown into one of South Florida’s biggest advertising agencies, billing over $100 million a year. We’ve built our success on developing long-term marketplace presence for our clients while boosting their sales overnight. Our creative is hot, our media is powerful and our people are some of the brightest you will ever do business with.
About RMS Networks
RMS is the Internet-based, digital media and marketing agency that develops, manages and delivers the most relevant video advertising segments to millions of consumers daily. Through rVue, the free to download software created by RMS, high-traffic venues and consumers can access HD video content, create playlists and dramatically enhance the shopping experience. From its headquarters in Fort Lauderdale, Fla., RMS has served clients including AutoNation, Blockbuster, Subway, Accenture and Advance Auto Parts – all with a simple proposition: Where ROI meets awareness. That’s RMS. Learn more at rmsnetworks.com and rvue.com