Effort Will Create Content to Serve the $1.53 Trillion Franchise Industry
SBTV-Small Business Television, the Internet’s first television network focused on providing information to the small business market is joining forces with the IFA-International Franchise Association, the preeminent voice and leader for franchising worldwide. SBTV, the premier video news and information site for America’s 25 million small businesses, kicked off the new partnership recently during the IFA’s 48th Annual Convention in Orlando. SBTV.com journalists covered the world’s leading franchising event as the global community of franchisors, franchisees, and suppliers came together.
“It is appropriate that SBTV.com and the IFA’s organizational partnership launched at the world’s preeminent franchising event,” said SBTV.com CEO Susan Wilson Solovic. “Franchises offer entrepreneurs a tested business venture and it is one of the fastest growing options as more people seek a way to control their destiny and contribute to their communities. The Orlando event captured the newest and best in franchising,” added Solovic.
“Franchising is growing rapidly, not just in the United States, but around the world,” IFA Pres. and CEO Matthew Shay said. “This joint effort serves to educate prospective small-business owners who are investigating a possible franchise purchase and help those who operate franchise systems and establishments to stay abreast of the latest news affecting the industry.”
SBTV 's content on franchising will complement the IFA’s expansive collection of resources for the expanding franchise sector, which now generates $2.3 trillion in economic activity and provides more than 21 million jobs through nearly one million establishments in the United States. In addition to coverage from the annual convention, SBTV.com will be working with the IFA throughout the year to deliver video and podcast content from the organization and its members to help raise awareness of franchising and its benefits to the small business market.
SBTV (Small Business Television) is the only video news and information destination for America’s 25 million small businesses. Our commitment is to provide small business owners with the tools they need to manage grow and protect their ventures. Because we know that small business isn’t just about making a living-it’s a way of living.
The IFA was founded nearly 50 years ago to promote, enhance and protect franchising worldwide. Its membership consists of nearly 10,000 franchisees, 1,300 franchise companies and 500 suppliers.