PRZOOM - /newswire/ -
New York, NY, United States, 2008/04/07 - Doremus, the business communications agency within the Omnicom Group that specializes in delivering compelling solutions for clients with complex communicaitons challenges, has been named "top agency" in BtoB magazine's annual competition. NYSE: OMC
BtoB is published by Crain Communications. It is considered the premier authority for business marketing news and resources by many in the industry.
The “top agency” recognition acknowledges Doremus’ contributions to business communications over the past year, and how the agency has successfully redefined b-to-b communications by offering clients a higher level of strategic thinking and creative execution within the space. Doremus does this by magnifying budgets through robust strategies and innovative message delivery.
Doremus’ offering is holistic in nature and is the only b-to-b specialist that provides a full array of services through its wholly owned global network.
In addition to creating award-winning work during 2007, Doremus also developed a proprietary ROI methodology, the Marketing Yield Curve, a measurement tool that keeps track of a client’s marketing investment performance relative to peer competitors.
The “top agency” honor caps off a banner 2007 for Doremus, a year that included significant new business growth and innovative new campaigns for its clients.
Carl Anderson, President and CEO of Doremus, said, “This is a great honor, and it recognizes the investment our people have made in understanding the complexities of today’s business environment to better serve our clients’ marketing and communications needs. We thank BtoB magazine for this terrific acknowledgment.”
Doremus is a specialist in a world of generalists. With offices in New York, San Francisco, London, Frankfurt, Hong Kong and Singapore, it specializes in business communications, helping companies to grow. It does this by leveraging a unique understanding of its clients’ target audiences … taking the complex and making it compelling through intellect, insight, ideas and impact.
Doremus is a part of the Omnicom Group Inc. (NYSE:OMC). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.