PRZOOM - /newswire/ -
London, United Kingdom, 2008/04/07 - ReportBuyer.com, the online destination for business intelligence for major industry sectors, has added a new report analysing the Finnish mobile phone market.
“2007 Western European Mobile Data Market” reports that Finland has one of the world's most progressive mobile markets, and has been the launching pad for a number of innovative services. In 2007 the country became one of the first in Europe to launch an HSUPA network, while Elisa was the first operator to open a commercial 3G network based on the 900MHz band.
The report shows that Finland was also at the forefront in EDGE deployment as well as Flash-OFDM based mobile broadband wireless technology providing coverage in remote areas.
Authors of the report note that the people are aware of emerging mobile services, and have been at the forefront of services such as mobile ticketing systems for public transport. The country has also progressed well with UMA, converging wireless broadband Internet with mobile services. The regulator estimated that there were 355,000 mobile broadband subscriptions and other fixed priced data packages in June 2007.
The report further shows that, during 2007, most European mobile operators deployed or expanded EDGE and HSDPA networks in a bid to encourage consumer use of mobile broadband services and increase data ARPU. The number of content providers and the range of services on offer has expanded, making consumer involvement in mobile data a more likely proposition during the next few years. The European Commission suggested imposing regulatory limits on data roaming tariffs during 2008, which will dent operator revenue.
Operators nevertheless still face a number of challenges - while gaming, video and music portals have been transferred to the mobile arena, and subscribers have become more aware of the capabilities of 3G services, they are also wary of the high usage costs - some operators, such as 3 and TeliaSonera, have introduced flat-rate data charging models to overcome consumer reticence about high charges.
“2007 Western European Mobile Data Market” is available from Report Buyer. Report Buyer product ID: BUD00221
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