PRZOOM - /newswire/ -
Boise, ID, United States, 2008/04/02 - The Boise Convention and Visitors Bureau launches a new branding campaign created by Boise-based marketing firm Rizen Creative - RizenCreative.com.
The Boise Convention and Visitors Bureau, the non-profit organization charged with selling Boise as a destination to business and leisure visitors, recently launched a new branding campaign aimed at conveying Boise’s urban sophistication and recreational diversity.
The campaign, created by Boise-based marketing firm Rizen Creative, appears in regional, national, and trade publications aimed at bringing visitors to Boise for conventions, meetings, sports, special events and group tours.
The campaign uses vivid photography and a graphical representation of the word “Boise” that reads as “Boise is…” followed by a term that reflects some of the city’s defining characteristics.
“This campaign effectively conveys the many elements that make Boise such a wonderful place to meet and vacation,” said Bobbie Patterson, Executive Director of the Boise Convention and Visitor’s Bureau. “Our branding message is important in our efforts to serve as an economic engine for the many businesses that benefit from visitor spending.”
About the Boise Convention and Visitors Bureau
Founded in 1982, the Boise Convention and Visitors Bureau is funded by room taxes collected by the Greater Boise Auditorium District and the Idaho Travel Council grant program.
About Rizen Creative
Rizen Creative (rizencreative.com) is a creative studio and marketing firm specializing in underdog brands. The company works with organizations seeking to improve their market position through improved strategy, design, advertising, and product development.