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PRZOOM - /newswire/ -
Los Angeles, CA, United States, 04/02/2008 - Improved navigation, a simplified home page, and clear product information offer a sharper the company message and better customer experience.
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iolo technologies, a Los Angeles-based software company, has launched a redesigned corporate website, featuring major upgrades to its home page and global navigation.
The new home page reflects iolo's focus on PC Tune-up and offers fewer but clearer paths to popular pages in iolo.com
Site content is reorganized in common-sense categories. Revamped global navigation makes it possible for customers to view any major page with a single click, and dropdown menus offer shortcuts to all product pages, free trials, tech support, and press information.
"We hope to guide informed user choices," said Peter Losh, E-Commerce Manager for iolo technologies. "The iolo site is simpler now, but it's like the difference between playing cards strewn across a table and cards neatly organized by suit. Online shoppers get frustrated when you make them work too hard to find the right information, and frustrated shoppers seldom become customers."
For most site visitors, the "right information" means product detail and resource pages for System Mechanic and System Mechanic Pro, iolo's award-winning PC care utilities. System Mechanic, which offers over 40 advanced PC performance tools in a single integrated console, is the most comprehensive PC Tune-up product on the market. System Mechanic Pro adds several layers of data protection with anti-virus software, a powerful firewall, military-grade data destruction, and several other security tools.
About PC TUNE-UP
PC Tune-up refers to a category of products designed to maintain a computer in peak running order. All computers slow down with use as their owners install and uninstall software, add and delete files, and perform any of the normal activities that leave file remnants, fragmented drives, registry conflicts, and errors that impair PC performance.
Microsoft Windows has long included several basic performance utilities that clean up junk files and organize hard drive space. The best PC Tune-up utilities go well beyond Windows in both power and scope, resulting in performance close to the level of a computer just out of the box. iolo technologies, which has focused on PC Tune-up for nearly a decade, has emerged as the industry leader in this rapidly growing class of software.
About IOLO Technologies
iolo technologies is a privately held firm specializing in PC Tune-up. The Los Angeles-based company also develops award-winning security utilities, which it integrates into the professional version of System Mechanic PC Tune-up software. iolo products are carried in over 15,000 retail stores and are also available from all major e-tailers, by mail order, and from a host of international distributors and resellers.
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press[.]iolo.com 
