Assetlink, a leader in Marketing Operations Management (MOM) today announced that it has been positioned in the "Visionaries" quadrant in Gartner's “Magic Quadrant for Marketing Resource Management, 1Q08” report, released March 03, 2008.
In March this year Assetlink acquired the MRM division of Citat AB, a company that has been positioned in the “Visionaries” by Gartner in its “Magic Quadrant for Marketing Resource Management, 2007.”
As a result of the merger, Assetlink, now has, one of the biggest European operations among all MRM vendors with presence in London, Zurich/Basel, Copenhagen, Gothenburg and Stockholm.
“We are honored to be positioned in the visionaries quadrant in the Gartner MRM magic quadrant,” said Chetan Saiya, President and CEO of Assetlink. “We believe our placement in the visionaries quadrant in combination with recent strategic moves including a strategic OEM relationship with Teradata and the acquisition of Citat positions Assetlink to become the leading MRM vendor in the marketplace.”
The Magic Quadrant is copyrighted 2007 and 2008 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Assetlink Corporation (assetlink.com) offers a powerful marketing operations management (MOM) solution that serves Global 2000 companies worldwide. Its comprehensive software offering, Assetlink MOM, enables companies to improve their marketing efficiencies with process automation, achieve marketing effectiveness via rigorous marketing planning tools, measure and improve ROI through integrated marketing budget and procurement management, and communicate business impact of marketing by tightly integrating with ERP and CRM systems. Assetlink Corporation is headquartered in Pleasanton, CA with offices in UK, Sweden, Switzerland and Denmark, with a software development center in Pune, India.