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/PRZOOM - Newswire/ -
Shareyourtraffic.com, the only real-time traffic and sales data information source for Atlanta’s homebuilding industry, is pleased to announce 19 builder members have joined in its first month in effect, reporting sales data for over 220 Atlanta area.
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Atlanta, GA, United States, 03/16/2008 – Shareyourtraffic.com, the only real-time traffic and sales data information source for Atlanta’s homebuilding industry, is pleased to announce 19 builder members have joined in its first month in effect, reporting sales data for over 220 Atlanta area communities. Shareyourtraffic.com is a new web-based member service that collects data from home builders and developers on a weekly basis and disseminates it into a usable format to be used for market comparison and other marketing related activities.
Centex Homes, McCar Homes, Ashton Woods Homes and Robert Harris Homes are just some of the builders using this service. Scott Payne, president of Sales and Marketing with McCar Homes, has been using the service as a way to obtain real time traffic data from other builders’ communities. “On a weekly basis I am asked by management how everyone else’s traffic compares to ours. ShareYourTraffic gives me that information. In the past I have only been able to give last month’s or last quarter’s data, but now I can see data from week to week.”
This service helps Payne immediately assess the effects of his company’s sales promotions and ad campaigns on traffic in communities. “And because all of the data shared is anonymous, there is no incentive for members to be dishonest about their numbers. So the information is extremely helpful for us in planning and evaluation.”
An ideal solution for builders, bankers and suppliers, members will be able to share their registered traffic, sales, and cancellation data anonymously every week and compare their information with the overall market. The information provided enables members to assess the current new home market conditions and effectively react to market trends such as an upswing and/or downturn in home buyer activity.
Shareyourtraffic.com members have the advantage of being able to monitor and improve effectiveness of advertising and marketing; more closely manage spec inventory levels, accurately anticipate changes in market activity, and allow members to compare their activity with the overall activity in the marketplace. The Shareyourtraffic.com data is presented in an easily understandable format, broken down by price point and county.
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