PRZOOM - /newswire/ -
New York, NY, United States, 2008/03/10 - Doremus (NYSE: OMC), the specialist business communications agency, has been named agency of record for CIGNA Corporation (NYSE:CI), the health services and benefits company. NYSE: OMC
Doremus was first hired by CIGNA to contribute to strategic planning work that resulted in the AOR assignment. “Through the initial planning work, Doremus demonstrated a deep understanding of the complexities of our business and the audiences we serve. They coupled this insight with a very compelling creative message,” said Michael Showalter, CIGNA senior vice president.
“We feel privileged to be awarded the CIGNA business,” said Howard Sherman, managing director of Doremus New York. “Doremus has been entrusted with a great opportunity to help tell the CIGNA story. It’s a world class company doing a lot of terrific things in an area that’s top of mind with every American.”
Work has begun on a fully integrated creative campaign for launch this year.
CIGNA provides employers with benefits, expertise and services that improve the health, well-being and productivity of their employees. With approximately 47 million covered lives in the United States and around the world, CIGNA's operating subsidiaries offer a full portfolio of medical, dental, behavioral health, pharmacy and vision care benefits and group life, accident and disability insurance.
Doremus is a specialist in a world of generalists. With offices in New York, San Francisco, London and Hong Kong, it specializes in business communications, helping companies to grow. They do this by leveraging a unique understanding of their clients' target audiences … taking the complex and making it compelling through intellect, insight, ideas and impact.
Doremus is a part of the Omnicom Group Inc. (NYSE: OMC). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom`s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.