/PRZOOM - Newswire/ - SriLankan Airlines will be launching a new Frequent Flyer Programme (FFP) offering an exciting rewards scheme for all its loyal passengers, commencing 1st April.

Dubai, UAE, United Arab Emirates, 03/10/2008 – The FFP, which will include a range of benefits, prizes and ways to spend your earned air miles, will be unveiled soon.

“Our new frequent flyer programme will have its own unique identity and logo and its membership will be open to passengers who fly SriLankan Airlines to any destination on our route network of 54 destinations” said Mohamed Fazeel, Regional Manager of the Commercial Department who will be spear-heading the new FFP.

The programme will take into consideration the preferences of the airline’s passengers around the network and it will include a range of new and improved offers to provide more convenience and benefits to frequent flyers.

All current Skywards members holding mileage balances will have the option of transferring their miles to the new FFP.

All SriLankan Airlines’ Skywards members will continue their membership and rewards will continue to be available on Emirates flights and from other leisure and lifestyle partners. SriLankan’s agreement with Skywards will expire with the ending of the airline’s management contract with Emirates on 31 March 2008. Nevertheless, SriLankan Airlines will continue to honour Skywards reward tickets, for a further period of 12 months commencing 31st March 2008

Agency / Source: BIZ COM - PRoactive Communications

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