PeopleNet has developed and executed customer-focused growth strategies that enabled it to achieve strong subscriber and revenue growth rates over the 2004-2007 period, resulting in impressive market share and mind-share growth rates.
The company’s growth strategies, which target Private, For-Hire, Food Distribution, Tanker, Dedicated and LTL Fleets, have already delivered impressive results.
“PeopleNet serves both the long-haul and the regional-fleet telematics market segments, where there are established and new competitors within the markets,” says Sandeep Kar, Program Manager, Heavy Truck Technologies at Frost & Sullivan. “The company’s success in making inroads into these markets and in achieving healthy internal growth highlights PeopleNet’s agility and consistency in developing product, technology, and customer service strategies that offer advanced telematics solutions to fleets that are innovative, highly customizable, competitively priced, and that offer a quantifiable return on investment.”
At the center of PeopleNet’s growth strategy is its proximity to the transportation and logistics industry. The company strives to understand the challenges and operational restraints of the industry and offers tailored solutions that enhance fleets’ productivity and profitability, and help draw repeat business and revenue growth for PeopleNet.
Further, PeopleNet’s has built strategic partnerships with technology leaders to be able to offer flexible and versatile telematics solutions.
“PeopleNet’s design and implementation strategies allow it to aggressively pursue the development, introduction, and marketing of telematics solutions that are cost effective, modularized, and customizable, and that increases the productivity and profitability of regional fleets – particularly private fleets,” notes Kar. “Most market participants have developed solutions that are either targeted towards private fleets or for-hire fleets but PeopleNet’s approach is built upon a single core platform that includes the ability to create solutions for both fleet types, based on their size and other requirements.”
The company’s objective – to proactively incorporate the most pertinent systems and service offerings – is a baseline strategy that has spawned several additional growth-driving initiatives that improve customers’ return-on-investment in its products and services. One of these is the creation of ROI-delivery groups that provide expertise on how to measure and achieve return on investment.
Supplementing its customer support initiatives is one of the most comprehensive warranty programs in the private fleet telematics market. PeopleNet is now developing driver-focused products and services that feature intuitive controls and attractive human machine interfaces. The convergence of these customer-focused strategies shows that PeopleNet’s ultimate aim is to be a key knowledge-management partner for North America’s private and for-hire fleets.
The successful planning, development, and execution of these growth strategies – as well as how they work together to meet the needs of individual fleets – gives PeopleNet an operating mechanism that optimizes its revenues and profits.
In recognition of its growth strategy leadership and its excellence in developing and executing strategies that differentiate its solutions for private fleets and for-hire fleets in North America, Frost & Sullivan is proud to present PeopleNet with the 2007 Growth Strategy Leadership of the Year Award for the fleet telematics market. Each year, this Award is presented to the company that has demonstrated an exceptional growth strategy within the industry.
Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.
About PeopleNet Communications Corporation
Headquartered in Minneapolis, PeopleNet (peoplenetonline.com) is the leading provider of Internet-based onboard computing and mobile communications systems to the transportation industry, including truckload, LTL, private and service fleets. The company serves several Fortune 500 companies in the U.S. and Canada and has signed more than 1,500 customers since inception 14 years ago.
About Frost & Sullivan
Frost & Sullivan, the Global Growth Consulting Company, partners with clients to accelerate their growth. The company's Growth Partnership Services, Growth Consulting and Career Best Practices empower clients to create a growth-focused culture that generates, evaluates and implements effective growth strategies. Frost & Sullivan employs over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 30 offices on six continents.