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Bartercard’s Strategic Tie-up with Content Syndicate and Idea Spice - Dubai-based dynamic creative agencies, Content Syndicate and Idea Spice, partner to power Bartercard’s progress in the region
Bartercard’s Strategic Tie-up with Content Syndicate and Idea Spice


PRZOOM - /newswire/ - Dubai, UAE, United Arab Emirates, 2008/02/28 - Dubai-based dynamic creative agencies, Content Syndicate and Idea Spice, partner to power Bartercard’s progress in the region.

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Bartercard have recently announced their association with Idea Spice and Content Syndicate to boost their presence in the UAE and the Gulf. Idea Spice will conceptualize cutting-edge creative campaigns and Content Syndicate will provide media services and function as a communication arm.

According to Fadi Dabbagh, Managing Director, Bartercard UAE, “We want to raise our profile and enhance awareness of our network and that’s where Idea Spice and Content Syndicate together come into play. Both are agencies with an innovative approach and creative acumen and we look forward to working together.”

Bartercard is a unique service network that is not funded on a cash basis but through goods and services exchanged or bartered with other Bartercard members. Unlike traditional credit, debit cards or cheques, a Bartercard transaction requires member businesses to exchange goods and services with each other for ‘Trade Dirhams’. These Trade Dirhams are credited to the member’s Bartercard account when goods or services are exchanged.

Bartercard’s current members trade billions of trade dollars every year. Bartercard UAE is the regional centre of operations of Bartercard and supports operations in other Middle East countries where Bartercard currently has a presence.

Sajith Ansar, Managing Director, Idea Spice remarked, “We are delighted to work together with Bartercard in furthering their regional endeavours by contributing with unique and innovative campaigns.”

Maddy Reddy, CEO & Founder, Content Syndicate commented, “We are pleased to collaborate with Bartercard to elevate their regional market presence and expansion initiatives. Furthermore, as members, we can help other Bartercard members in promoting their products and services effectively by taking an integrated approach, online and offline, through our content services.”

Dabbagh added, “Our members save valuable cash flow and boost their profitability by taking advantage of the Bartercard network. Our focus for this year is to expand beyond Dubai and we are in the middle of considering franchises for the other emirates - Abu Dhabi, Sharjah, Ras Al Khaimah and beyond. Our expansion drive will also roll out to a few other countries in the Middle East and Bartercard UAE will be the base to propel our involvement. The synergy between Content Syndicate and Idea Spice to strategically increase our presence will certainly play a significant role in advancing our objectives for this year.”

Conceptualised in Australia in 1991, Bartercard’s unique approach has been successfully marketed to UK, New Zealand, Sri Lanka, Thailand, Hong Kong, Malaysia, USA, Lebanon, Jordan, Kuwait, Egypt, Cyprus, Qatar, Turkey and the UAE.

About Bartercard
Bartercard is committed to helping Small to Medium Sized businesses (SMBs) grow and achieve financial success by facilitating a trade exchange network that offers dynamic and effective ways of conducting business. Although the concept of barter is thousands of years old, bartering through Bartercard is the most innovative way of combining modern technology, a community of businesses, and indirect and direct marketing channels to improve customer base, sales, profit and cash flow.

Since its inception in Australia, over the past 17 years Bartercard grown to become the largest and fastest growing barter network and revolutionized day-to-day business. Bartercard currently trades over $1.3 billion in cashless transactions per annum, and operates in 13 countries and six languages and plans to open operations in four more countries in the next 12 months.

About Content Syndicate
Content Syndicate’s innovative Words on Demand® platform helps content providers and buyers to commission, distribute, buy and sell content, that’s exclusive, customised and personalised for their unique requirements. Extending beyond English, Content Syndicate’s click-and-mortar business offers a range of quality content services in more than 218 languages to businesses and individuals.

With the motto ‘content is not a commodity’, Content Syndicate is working on its vision to offer content services across platforms, media and languages. Founded in late 2006 by Maddy Reddy, CS is incorporated as independent entities in the US, UK, UAE and India.

#Content Syndicate, Words on Demand, its design, logo, moniker are trademarks of Content Syndicate in the United States and/or other countries. Other trademarks are the property of their respective owners.

About Idea Spice
Idea Spice is a creative brand strategy firm that specializes in marketing by design creating effective solutions that generates sustainable business value. By adhering to a tried and tested process, Idea Spice ensures their clients get optimum results.
Their wide portfolio of services enable Idea Spice to offer their clients an integrated communication model, comprising of comprehensive visual and verbal identity systems that defines the positioning of their brand(s), ensures alignment and consistency in all their internal and external communication.

For more information/media enquiries please contact:
Dennis M. Alphonsus, Vice President – Operations
Content Syndicate: Words on Demand®
E: dennis[.]
M: +971 5 494 7012 / T: +971 4 335 9267
F: +971 4 335 9268

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Bartercard’s Strategic Tie-up with Content Syndicate and Idea Spice

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