Debut Broadcasting Corporation, Inc., a media and entertainment company, today announced its market reach will improve by more than 25 percent due to an approval granted by the Federal Communications Commission (FCC) to build a larger tower for one of its radio stations, WNLA-FM based in Indianola, Miss.
As a result of the tower height improvements, WNLA-FM will now broadcast a clear, static-free signal across three surrounding counties, increasing its potential audience size by more than 35,000 potential listeners. The height of the tower will increase from 199 feet to 320 feet, resulting in a 60 percent change. Also, by installing a new FM transmitter, the stations broadcast power will increase from 2,200 watts to more than 3,000 watts. The new signal strength will also encompass Greenwood, Miss., a city with a strong socioeconomic base, giving advertisers more valuable listeners in that region.
“Expanding our market reach in the Mississippi Delta region provides us with greater revenue-generating opportunities,” said Steven Ludwig, CEO of Debut Broadcasting. “Due to the increased potential audience, we can now offer more value to our advertising clients, which, in turn, makes WNLA-FM a better asset value to our investors.”
“Our investors should also note that this approval further helps us accomplish two of the goals we identified to specifically maximize our existing customer base and generate new business opportunities, as outlined in our January sales development plan.”
This announcement, however, does not change the projection Debut made in January to increase its 2008 sales forecast for the Greenville, Miss. market on the basis of early results in the new business initiative. The financial impact from these new advertising customers is expected to be reflected in Q1 2008 reporting. The FCC approval allows up to 36 months to complete the enhancement to the tower. However, Debut expects tower improvements to begin within the next few months, spring weather permitting.
About Debut Broadcasting
A media and entertainment company, Debut Broadcasting (debutbroadcasting.com) supports its clients throughout North America while concurrently creating shareholder value through its targeted ownership and managed media properties in the United States. Through its entertainment arm, Impact Radio Networks, Debut sells pre-recorded content and related services to more than 1,100 AM and FM stations in the U.S. and Canada. Debuts' radio programming reaches more than 40 million listeners per week, making it one of the leading syndicators in the industry. Through its media division and pursuant to its model, Debut identifies and acquires (or manages) underperforming and undervalued media properties in the southeastern U.S. Debuts first five acquisitions have given Debut radio market dominance in the greater Greenville, Mississippi marketplace.
For more information about Debut Broadcasting, please visit the website or email ir[.]debutbroadcasting.com.
Debut Broadcasting is a trademark of Debut Broadcasting Corporation, Inc. All other trademarks are property of their respective owners.
This press release may be deemed to contain forward-looking information. Any forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements, including statements as to industry trends, future economic performance, anticipated profitability, anticipated revenues and expenses, and products or service line growth, may be significantly and materially impacted by certain risks and uncertainties, including, but not limited to, failure to meet operating objectives or to execute the operating plan, competition, and other economic factors. Additional risks and uncertainties are described in the Company's public filings with the Securities and Exchange Commission.