London-based strategic marketing consultancy kae: marketing intelligence today announced its expansion into Asia with the opening of two new offices in Shanghai and Singapore.
Strategically located in two of the most commercially active cities in the world, this expansion is driven by the rapidly increasing demand for strategic marketing consultancy in the region. KAE Asia launches with a multinational team of a dozen experienced consultants split between the two locations with plans for further short and long-term expansion.
KAE Asia is managed by Damien Duhamel, a regional specialist with more than 14 years’ strategy consulting experience in Asia Pacific. Prior to managing KAE Asia, he was the Asia Pacific Managing Director of the consulting arm of Synovate and subsequently the driving force behind a growth and innovation consultancy. Based in Singapore, Damien was credited with quadrupling sales and earnings at Synovate as well as expanding the footprint from five to 14 offices within four years.
KAE Asia offers the full range of KAE services – marketing strategy development, new proposition development, market entry strategy, market evaluation and forecasting, and competitive strategy – across all sectors. The Asia team also brings additional industry expertise in Petrochemicals, Industrial Equipment and Construction Materials.
Speaking today Damien Duhamel stated: “I am very excited by the opportunities that exist for KAE in Asia and this expansion significantly enhances our ability to support our global clients.
Strategic marketing consultancy is ever more important in Asia as competition from inside and outside the region intensifies. We have ambitious and aggressive growth plans for KAE Asia - our goal here is to be the leading strategic marketing consultancy in Asia Pacific and we have already signed several client contracts. We look forward to building on this positive start!”
Simon Dannatt, Chief Executive of parent company Optimisa plc commented on the launch: “A record 2007 gave us the platform we needed for further international expansion and diversification. Asia is an attractive market for us due to its sustained forecast economic growth and we are pleased to launch there with such a strong and experienced team. We have worked with Damien in the past and given his previous achievements we are delighted that he has accepted the challenge to develop KAE Asia. This enlarged geographical reach and capability has already delivered genuine global advantages to us and our clients, and sets the scene for continued growth and success in 2008.”
kae: marketing intelligence is a strategic marketing consultancy delivering evidence-based, strategic marketing advice focused on propositions, customers, markets, competitors and channels. We enable clients in both b2b and b2c markets to identify and capitalise on market opportunities, stay ahead of competitors, launch new propositions more successfully, build market share and increase profitability. Specifically, we provide bespoke research on areas such as market evaluation and forecasting, competitive intelligence and benchmarking and new product/service/business development (both b2b and b2c). Our approach combines incisive research, analytical rigour and practical thinking drawn from business understanding.