PRZOOM - /newswire/ -
Bristol, Avon, United Kingdom, 2008/02/06 - Leading viral agency Rubber Republic has launched the Viral Ad Network - a specialist ad network to distribute viral advertising campaigns across the UK and Europe - ViralAdNetwork.net.
The Viral Ad Network is a specialist network of over 2400 sites in the UK and Europe, with a reach of over 14 million people. The Network is made up of a number of different types of sites including video sharing sites, portals, social networks and blogs. Existing publishing partners include Kewego.com, Pigsback.com and Rugbyblog.
The network is divided into a number of different interest groups, with a particular focus on sport, automotive and technology sectors, and has the capacity to seed both game and video virals. This is to ensure that the Network has a potentially large audience and capacity with which to launch these virals.
The Viral Ad Network has been tested in beta for the last 6 months, for several high profile campaigns including Nokia, O2, Hewlett Packard, JVC, McCain and the BBC.
Rubber Republic founder Chris Quigley commented "Viral campaigns have grown in the last 12 months, and have become an integral part of most ad campaigns. The Viral Ad Network is designed to ensure these campaigns get as much exposure as possible and reach their target audience."
The Viral Ad Network product manager, Kirk Hullis added "The Network gives power to the publishing sites in that, as well as getting paid for each view of a viral piece, they also get full control over which ads they feature, to ensure that they can meet the expectations of their users."
Whether you're a publisher or an advertiser and you're interested in The Viral Ad Network, please visit the provided link to discover more.