PRZOOM - /newswire/ -
Denver, CO, United States, 2008/01/30 - More U.S companies are focusing on the middle east as a business market. Book A Language, a provider of international communications, announced its expansion into the middle east market and the launch of its new service product called Arabization.
Due to projected formation of a free trade area by 2010 and the creation of what will be the world’s biggest marketplace, the number of U.S companies doing business in the region is increasing regularly. The free trade is expected to allow unrestricted flow of goods, services, investments and currencies between the U.S and countries of the Middle East & North Africa. As a result, the region is viewed as a business market rather than an energy market.
The new service will supply U.S companies with Arabic Localization, translation, Interpretation, Cultural consulting, Business etiquette, as well as translation of internet sites.
“Trade liberalization entails not only reduction of trade barriers but language and cultural barriers first and foremost. Many companies will need to make sure that their marketing materials, written confirmation, logo and website has been screened for cultural suitability; In other words, they cannot afford to function with a domestic approach in a global economy". Explains Fouad Oujani, the executive manager of the company.
Book A Language implements rigorous quality assurance by employing certified & professional native speakers. Book A Language works with hundreds of linguists & consultants from diverse regions in the Arab countries such as Kuwait, Iraq, Egypt,Saudia, United Arab Emirates, Jordan,Morocco, Lebanon, Qatar,Yemen, Bahrain and Oman. They are familiar with dialects, language nuances and cultural issues.
About Book A language
Book A language (bookalanguage.com) offers an array of services to suit your communication needs: Translation, Interpretation, Transcription, Cultural Consulting, Typesetting, Multimedia Presentation, Proofreading, Voice-over & Multicultural Marketing