A maturing hospital market, declining numbers of hospital beds, and an underserved public access sector have seen the tide turn in favor of automatic external defibrillators (AED) market and away from manual external defibrillators. With penetration rates lower than 50 percent in the public access sector, AEDs are expected to make a splash in the home sector in the next five to ten years.
New analysis from Frost & Sullivan (patientmonitoring.frost.com), U.S. External Defibrillators Markets, finds that the market earned revenues of $540.0 million in 2006 and estimates this to reach $911.3 million in 2013.
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The AED market has received a firm push from state legislations that mandate public access to AEDs, in the wake of growing awareness of sudden cardiac arrests. These mandates have ensured that the facilities remain more concerned about the liability exposure of not being adequately equipped with AED than the liability exposure of AED misuse. This has given a leg up to the adoption rates of AEDs.
However, low public awareness and unfamiliarity with the operation of AEDs can hamper their uptake. If market participants wish to make AEDs commonly purchased products, they have to go all out to help people realize the urgency and necessity of using AEDs.
"The impact of price sensitivity, especially in the general consumer market, will decrease as awareness rises," says Frost & Sullivan Research Analyst Mike Arani. "Also, certain financial incentives, such as life insurance premium discounts, can help reduce the impact of price sensitivity."
Currently, vendors offer training services as an accessory to AED sales. They could make basic life support (BLS) training more commonly available through partnerships with community organizations and public educational institutions.
"Over time, as more people learn how to use AEDs, the elimination of training cost can help offset some of the lost profits resulted by price erosion," notes Arani. "With the growing awareness of AEDs and their life-saving benefits along with supportive legislations, the AED segment's growth is guaranteed to remain solid."
Greater awareness of AEDs and sudden cardiac arrests can also encourage equipment manufactures to seek over-the-counter clearance for their AEDs. They could also expand their market by tapping niche end-user segments, such as recreational vehicle owners, who subsist in the ideal age and income brackets from an AED vendor's perspective.
U.S. External Defibrillators Markets is part of the Patient Monitoring Growth Partnership Service program, which also includes research in the following markets: North American ECG and cardiac monitoring products markets, North American cardiac monitoring and diagnostic services markets, North American medical display monitors markets, North American capnography and anesthesia agent monitoring equipment markets, U.S. home health care market for remote patient monitoring services, U.S. positive airway pressure therapy devices markets, U.S. sleep apnea diagnostic devices markets. All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants. Interviews with the press are available.
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