With the global marketplace a wide and open playing field, those businesses that still have an over-dependence on local and familiar territory are at risk of missing expansion opportunities, hence stunting their growth potential.
Speaking at the launch of the campaign MTI’s Regional Director for Indian Sub-Continent Mr. Suraj Deen said “in a truly globalized business environment, Companies and Countries have look to outside their home territories, in particular when they have a high risk of Single Country Exposure.”
Emphasizing the theme of the campaign, Mr. Suraj Deen highlighted the salient aspects, which specifically for a country like Sri Lanka focuses on getting home the realization that the country has the good fortune to be in a region which houses a 1.5 billion strong population. Just how many of those 1.5 billion are being targeted by Sri Lankan businesses is the burning question.
Furthermore, Sri Lankan business ought to be taking greater advantage of that new economic tiger, India, which is right next door. As a matter of fact, there are a hundred flights from Colombo to India every single week – but how good are Sri Lanka’s business connections to India really? And has anyone really taken stock of the situation that Sri Lanka may potentially be the gateway to India in as much as Hong Kong is to China?
These are just some of the opportunities that MTI aims to capture for businesses in Sri Lanka through its strong presence in the Asian and Middle East Regions. MTI has developed solutions to help Sri Lankan Companies in Market Opportunity Assessment and Feasibility Analysis; Market Entry Strategy & Implementation, Channel/Alliance/Joint Venture Partner/Franchisee Identification; Outsourced Brand & Market Management; and Brand Sourcing and Supply Chain Solutions.
Among the leading regional and multi-national clients MTI has worked with, are American Express, Ahli United, Ahmed Zayani & Sons, Adidas, Al Ghurair, Aujan, Batelco, Birla, Cargill, Citibank, Daman, DuPont, Emirates, Fuji, ICI, Isthithmar, Solidarity, Standard Chartered, the Government of Pakistan, Triumph, and Vodafone to name a few.