PRZOOM - /newswire/ -
Harrisburg, PA, United States, 2008/01/04 - As JPL Productions continues to grow, the need for comprehensive and integrated marketing and communications programs grows with it. For this reason, JPL is pleased to announce the addition of Jennifer Karmon-Lazar and Jean Simmons.
In order to meet the growing needs of clients for comprehensive and integrated marketing and communications programs, JPL is pleased to announce the addition of Jennifer Karmon-Lazar as a Brand Activation Manager in its new Strategic Services department, which provides strategic marketing counsel, advertising campaigns and ongoing brand building programs.
Karmon-Lazar will manage strategic client relationships and assist in developing brand strategies, web strategies and integrated communications campaigns and programs on behalf of JPL’s strategic clients.
Karmon-Lazar brings outstanding skills and expertise to JPL. She most recently served as vice president and account director for G2 Direct and Digital, New York, where she managed the Pfizer account and led the development and execution of Pfizer’s professional and consumer digital marketing efforts.
Additionally, she previously worked as vice president and account director for advertising agency Deutsch, Inc., New York. At Deutsch, she managed the Novartis account and led the development of integrated marketing campaigns that included TV, direct marketing, print advertising and digital.
Karmon-Lazar has also worked with an impressive list of other clients across a diverse range of industries, including IBM, Kodak, State of California, Hertz, Redken, and Proctor and Gamble.
She holds a Bachelor of Science in Economics and Minor in Business Administration from Towson University.
JPL is also pleased to welcome Jean Simmons as its newest Project Manager. Simmons comes from Hunter Douglas Window Fashions of New Jersey where she was the Manager of Marketing Programs Development. In her new role, she will manage interactive marketing projects that help clients build their brands and increase their sales. Simmons will provide ongoing consulting to clients, helping them integrate interactive strategies into their marketing programs.
Simmons graduated from Drew University of Madison, NJ with a double major in studio art and art history. She brings to JPL 20 years of experience in account management, product development and marketing for a variety of consumer product and home furnishings manufacturers.
JPL is a full-service integrated communications firm that uses media to help leading organizations accomplish communications, sales and training goals. JPL’s staff of 90 communications consultants, technical specialists and creative professionals has provided effective and creative marketing communications solutions to businesses for more than 18 years, including The Hershey Company, Harsco Corporation, Penn State Hershey Medical Center and Giant Food Stores.