PRZOOM - /newswire/ -
Dubai, UAE, United Arab Emirates, 2007/12/27 - In the recent years the exhibition industry in the UAE has grown significantly but still considered relatively young compared with that in Europe or the United States. As result, the suppliers have had to keep pace or risk being left behind - ExpoHUT.com.
In Dubai, exhibitors from large group of companies are finding exhibition management companies who can deliver and manage their exhibit with the ideal solution. From Branding their exhibition campaign to the simplest details, exhibition management companies can save money and time for marketing managers who struggle while dealing with several suppliers of different deliverables.
In the recent years, a new concept has been introduced by THE EXPO HUT to accommodate the needs of the regular participants of Trade Shows in Dubai which offers a One Stop Solution for all exhibitions and marketing needs.
Such concept of offering complete services has been well accepted in Europe and the US and with Dubai’s continuous growth in the field of exhibition; this can the ideal way to secure an easy, cost effective and successful participation.
THE EXPO HUT is an exhibition and marketing solutions company serving the Middle East Market. Through its vast experience in organizing events and providing marketing services THE EXPO HUT has earned the confidence of the largest group of companies in UAE.
As a result, THE EXPO HUT became the premier provider of marketing and events services designed to help companies grow and connect sellers and buyers in ways that yield superior return on investment.
From the branding of your business to the international trade shows, we have the know-how and the flexibility needed to meet all your needs.
THE EXPO HUT can offer based on the following elements:
Your company's trade show exhibit is a marketing opportunity – the chance to make a quick impression on buyers and convince them to come to the booth – and is a vital part of an effective, integrated marketing effort. But since the chance to grab a potential customer's attention passes quickly for an exhibitor (three seconds is all you get), the right booth design is critical. In addition, an exhibitor's return on investment is dependent upon the booth's effectiveness, as is a corporate exhibit manager's individual success. Exhibits can be utilized to introduce new products, introduce or reinforce a brand, or generate market recognition of an established product or service. How can an exhibitor get the most out of an exhibit? Here are some tips for achieving the perfect blend of design and effective marketing message
- Create a unified theme concept for all your exhibition promotional tools which makes your exhibition campaign look like an stand alone brand.
- Design the booth so visitors can navigate easily without feeling crowded. Keep the atmosphere intimate, and remove any barriers between yourself and your audience
- Develop a realistic show budget that allocates money where it is needed
- Keep the message simple so as not to overload visitors with information
- Have a clear goal, and make it specific. Don't try to accomplish too much. Make your goals measurable in order to gauge the exhibit's effectiveness after the show. Use signs and graphics to focus visitors' attention on your message
- Use product demonstrations for visitor memorability. Be sure they tie in with your product message
- Address the needs of the target audience
- Consider offering a giveaway or promotional product that conveys your message in a way that ties in with the exhibit's theme.
- Think integrated marketing; brand your exhibit through
Think integrated marketing; brand your exhibit through your promotional activities, via the Internet, etc
One of ideal example where THE EXPO HUT implemented its business module is executing the exhibition campain for ETA STAR. THE EXPO HUT completed the marketing, exhibition and re-launch campaign of the Emiratization program for ETA STAR Corporate Affairs division. ETA took part in the highly successful Careers UAE Fair 2007, last March 13-15 at DWTC.
ETA STAR, one of the largest and most diversed corporation in Dubai took part in the recent Careers UAE 2007 fair held at the Dubai World Trade Center last March. For this exhibition, THE EXPO HUT designed a total exhibition solutions package which covered all of their exhibition participation requirements.
ETA STAR, had a highly successful exhibition participation at Careers UAE, along with a launch of their Emirtization program through their Corporate Affairs Division. The marketing campaign concept design for them by THE EXPO HUT has provided a fresh new look and approach to their Emiratization effort.
At THE EXPO HUT, we create concepts and solutions that make trade shows and promotion activities more effective and successful. Our great and unique concept requires exceptionally talented, dedicated and disciplined people.