PRZOOM - /newswire/ -
Mumbai, India, 2007/12/27 - Frost & Sullivan, a global growth consulting company, recently hosted the Voice of Customers - Industry Excellence Awards in the Indian Automation and Gensets market, the first of its kind for the industry in India, at Bangalore.
The awards night presented Cummins India Limited - Power Generation Business Unit with five Frost & Sullivan India Genset Industry Excellence Awards for 2007.
The awards categories were as follows:
India Genset Industry Excellence Voice of Customer Award, 2007
• Corporate Image / Reputation Leadership
• Customer Service Leadership
• Most Preferred Brand Manufacturing and Process Industry segment (more than 250 KVA)
• Most Preferred Brand IT, Realty and Hospitality Segment and
• Most Preferred Brand in Construction and Infrastructure segment
Based on detailed end-user research and customer feedback on various parameters, 10 award titles were presented to companies in recognition for their pioneering efforts with regard to their product lines, innovative distribution strategies, customer service and support par excellence, outstanding contribution to the industry or for achieving a competitive or customer-based leading position in the Indian Gensets Industry.
On receiving the award, Rampraveen Swaminathan, V.P., Power Generation Business Unit said, "Frost & Sullivan's initiative is an idea whose time has come. The genset industry is a critical element for the Indian industry and economy. The initiative to help establish a forum will provide the industry a key enabler for the future. Frost & Sullivan's research capability and methodologies help ensure a global approach."
He further stated, "The customers' preference for Cummins Power Generation is a reflection of our company's commitment to dependability, which goes beyond product performance or response to a service event. Our focus has historically been on the complete value package from Cummins and its channel partners and we remain committed to ensuring that we provide customers best-in-class generator sets, with world class service support and continuously work to make them more successful."
According to Amol Kotwal, Industry Manager, Energy and Power Systems Practice, Frost & Sullivan "Cummins' long standing presence, strong brand equity and market penetration has resulted in the company achieving a leading position in the Indian market. Winning the highest number of Awards – 5 out of a total of 10 categories, is a consequence of the relentless work put in to build the global Cummins brand in India. Besides winning The Voice of Customer award for the Most Preferred brand in 3 industry segments, the recognition for Customer Service and Corporate Image / Leadership reflects the excellent efforts of Cummins in demonstrating tremendous responsiveness to customers needs."
The Genset market in India is valued at more than INR 50 Billion. A booming economy and increasing Power demand-supply deficit act as major drivers for this market. The Indian Genset market is uniquely positioned to traverse on this growth trajectory. Frost & Sullivan expects it to grow at a compound annual growth rate (CAGR) of more than 15 percent between 2007 and 2012. With increasing competition between incumbents and new players, customer feedback and satisfaction assessment (Voice of Customer) provides insights on how companies are placed in this market from an end-user perspective. Customers' high degree of preference and satisfaction with a brand reflect the Best Practices followed by Companies' in setting the benchmark of excellence.
Frost & Sullivan followed a rigorous methodology for selecting the Award recipients. Detailed end-user / customer interviews with key decision makers (drawn from relevant functional departments) from various industry segments were conducted. These interviews were executed across various locations in India using a questionnaire. Respondents assigned ratings on a 7-point semantic scale reflecting their satisfaction on various attributes within a given criterion. Weightages were assigned to different criteria based on their perceived importance. Winners within a category were selected using powerful statistical analysis to compare the aggregated scores on attributes and rank assigned to different brands for relative positions.
About Frost & Sullivan
Frost & Sullivan, the Growth Consulting Company, partners with clients to accelerate their growth. The company's Growth Partnership Services, Growth Consulting and Career Best Practices empower clients to create a growth focused culture that generates, evaluates and implements effective growth strategies. Frost & Sullivan employs over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 30 offices on six continents.
About Cummins India Limited
Cummins India Limited, in Pune since 1962, is the country's leading manufacturer of diesel and gas engines for Power Generation, Industrial and Automotive markets. The Power Generation Business Unit of Cummins India Ltd. is the market leader in the diesel genset segment, with a single widow for complete power solutions, offering top of the line products and services. Beyond generator sets, it undertakes power projects and provides generator set rentals, alternate fuel solutions and power quality improvements services across numerous industry sectors, which include telecom, construction, IT/ITES, realty, hospitality, textiles, auto and auto ancillaries, food processing, govt., pharma, gas and manufacturing. In sum, across the electricity supply chain from generation to demand management, customers can count on Cummins Power Generation to provide comprehensive solutions.