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Atlanta, GA, United States, 01/05/2006 – Fooky.com, an Internet intermediary, today announced the availability of their phrase-based search service and new marketing campaign to empower both Internet users and web site operators. "This has been over 5 years in the making based on the fundamental principal the Internet should be a self-empowering communication tool for people and organizations" says Ed Dunn, Chief Executive Officer and architect of Fooky.com.
Fooky.com services are centered on the concept that phrases are the most effective and practical solution to discovering and marketing web sites. The three phrase-based services Fooky.com offer are:
*Phrase-based Search. Unlike search engines that are organized by indexing keywords from a web page, Fooky.com is indexed by datasets of phrases that web sites used to describe themselves in their meta tag section. Fooky.com currently has nearly 20 million datasets of phrases in almost every human language available on the web. With Fooky.com, users simply type in phrases separated by comma to return results more relevant than search engine results. Web site operators can now take advantage of their meta tag for keywords and create simple phrases for users to find them online. "The status quo search services shunned meta tags so they can market their pay-per-click model and I wasn't going to let that prevail" says Ed Dunn. "I always knew the value of meta tags and Fooky.com will utilize meta tags to empower web site operators and make searching more relevant for online users."
*Command Phrases. Fooky.com can deliver rich information services with short command phrases. Fooky.com command phrase service is an intermediary where users can type in a command phrase Fooky.com parse, communicate with a content provider/information service via web service API and return dynamic content with proper attrition. For example, typing in "get traffic for Chicago" return traffic results from Traffic.com or "shop for iPod Nano Black" return product results from Shopping.com, Amazon.com and eBay. Typing in "Get news video for Reuters" deliver video headlines from Reuters. "This allows Fooky.com to partner with content providers and information services faster and on a better win-win term than Google, Yahoo and MSN combined who usually deliver the same content as a branded service", says Ed Dunn. "With Yahoo, MSN and Google current service model, none of them have enough employees or capital to compete with all the Internet content providers/information services that Fooky.com can make available through our command phrase service."
*Conservational Phrases. Users can converse with Fooky.com in the same manner as they would do a chatterbox. Unlike traditional Artificial Intelligence that tries to understand or re-phrase user input, Fooky.com uses the strict phrase-based approach - if the phrase doesn't match a statement in Fooky.com database, it simply does not understand the phrase. According to Ed Dunn, Fooky.com AI feature makes Google, Yahoo and MSN just a boring search service in comparison. "This feature alone truly separate Fooky.com from the search engine pack as Fooky.com is an 'it' with it's own personality and learning capabilities to make it an unique service" says Ed Dunn. Fooky.com AI is capable of learning from registered users as well as remembers topics and recommends web sites/product/services based on the topic discussed.
Fooky.com new marketing campaign "Phrase Yourself™" centers on the ideal of people or businesses creating unique phrases to promote themselves online and through word-of-mouth. For example, a new florist shop in Chicago can use the following phrases "Bridgeport, floral arrangement, dozen roses" as meta tag keywords and to vocally communicate to customers how to find their site online. The belief is a user can remember unique, expressive phrases easier than domain name because phrases are naturally descriptive and easier to remember. "This is similar to how women would describe a man to other women by word-of-mouth as ''tall, dark and handsome' - it's an easy phrase to remember and spread, creating buzz" says Ed Dunn. The Phrase Yourself™ campaign aims to become the new thought to market on the Internet and word of mouth. A companion web site PhraseYourself.com is scheduled to debut in February that provide services and articles on creating phrases for job search, dating, word-of-mouth campaigns and meta tag keywords.
Fooky.com is an Internet intermediary web site designed to help people find and market web sites through the use of phrases. Fooky.com is a subsidiary of Fooky, Inc. a privately held Delaware corporation.
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info[.]fooky.com 
