PRZOOM - /newswire/ -
Kirkby Lonsdale, Lancashire, United Kingdom, 2007/12/20 - Speed Ferries has chosen specialist online marketing agency Search Logic plc to spearhead international online marketing campaigns for their leading brand.
Leading online marketing agency, Search Logic plc, is pleased to announce their latest account win in the form of Speed Ferries. Enhancing the online exposure of the UK’s fastest ferry crossing between Britain and France, Search Logic has been tasked to maximise ROI in key European territories as well as supporting the company’s overall online marketing strategy in the UK and Europe.
After successfully launching the world’s first low cost ferry company, Speed Ferries brought Search Logic onboard to take the lead in the competitive cross channel market and develop online bookings from key territories throughout Europe.
Elliot Jones, Search Logic’s Accounts Director, said: “the online travel sector really is booming, and the USP Speed Ferries boasts in the competitive space it operates in means we can really exploit our specialist skills in maximising the brand online and delivering ROI from across Europe.’
Diane Tibbles, spokesperson at Speed Ferries, added: ‘Search Logic’s flexibility and cost-effective solutions were key in their selection, and early results are exceedingly promising – we’re very excited to see how their input develops the Speed Ferries brand online.’
For More information relating to Search Logic plc or this press release call +44 (0)845 634 2800
Search Logic plc is a forward thinking online marketing agency with national coverage, specialising in Semantic Search Engine Optimisation (SEO), Paid-Search (PPC) and Affiliate Marketing. Search Logic plc boasts a diverse client base across multiple industry sectors and full Google and SEO Certification.
Search Engine Terminology and Technology can often be confusing. Here at Search Logic plc we aim to increase our client’s knowledge of the services which we deliver and the methodology and reasoning behind each service. Please find below a simple overview to the types of Search Engine Marketing being implemented presently by companies looking to increase their online visibility and Return on Investment.
1) Natural or Organic Listings. This is the part of a search engine results page that details the natural listing results from a keyword query. The listings are displayed in accordance to their relevancy to the keyword or phrase and the web page. Search Engines apply a ranking algorithm to determine which site is placed where.
The methodology for achieving a higher natural listing is called search engine optimisation (SEO). This technique involves deciding which phrases to optimize, and which on-page and off-page factors to implement. On-page factors involve making changes to the actual website itself, and off-page factors involve activities such as submission to directories, creation of links, article copywriting etc.
The process is time consuming and it is necessary to be aware of the impact any changes may have as they can be regarded as both positive and negative by search engines. Certain techniques can get websites blacklisted by search engines which means that your website is effectively banned from being displayed under any search term. Therefore, it is extremely important to know what techniques to implement to gain a higher natural listing on search engines.
Search Engine Optimisation should be viewed as a long term solution to Online Marketing as it takes on average 6 to 18 months to see being listed naturally is that it becomes a cost effective way of attracting higher volumes of traffic to your website.
2) Paid or Sponsored listings. This is the part of a search engine results page that details a relevant advert that is displayed in accordance to its relevancy to the keyword or phrase used as a search term and the landing page which a browser is taken to when clicking onto the advertisement.
With paid or sponsored listing, there is a fee charged for every browser that clicks through to the landing page. This fee is dependent on the bid price allocated to the keyword or phrase, and in turn this determines largely where the advert appears on a search results page.
The methodology for getting an advert displayed within this section is called Pay per Click (PPC) and this technique involves the creation of a keyword list, adverts, landing pages and overall campaign themes that are designed to maximise return on investment from the allocated click spend budget. The process is complex and time consuming with various pit falls that need to be avoided, for example wasting click spend through not including negative keywords to your keyword list, and not recognising the need to maintain relevancy within the advert and landing page to the search term used.
The advantage of PPC is that you can see instant results and can turn up the volume once you have found a strategic approach that is providing measurable results within a single campaign or multiple campaigns. The budget allocated to campaigns can be altered on a daily basis so that you can completely control your online marketing spend. In addition, the ability to test market keywords, adverts and landing pages allows a flexible and reactive solution to online marketing that SEO simply does not deliver.
3) Affiliate Marketing. The Search Logic Affiliate Network is owned and operated by Search Logic and allows Advertisers and Publishers to benefit from pure performance online marketing. With no risk and pay-outs only to those who complete the requisite action (a purchase, conversion or lead generated for example) Affiliate Marketing is rapidly becoming an extremely popular method of increasing sales. Put simply your ads are displayed free of charge on a range of carefully selected Publishers’ sites – they can promote a specific product or service or questionnaire for lead generation purposes.
Once a qualified purchase is made, the details are recorded and the Affiliate Publisher is rewarded with a payment for the business their marketing efforts have brought you. This can range from a few pence to several hundred pounds dependent on factors such as margin, competition and purchase price.
Affiliate Marketing can bring valuable business to your online efforts. Get in touch with Search Logic at searchlogic.com for further details or call.