PRZOOM - /newswire/ -
London, United Kingdom, 2007/12/05 - Report Buyer, added a new report which finds that worldwide unit shipments of multimedia feature-rich mobile phones will exceed 300 million units in 2008 outnumbering shipments of TV sets.
"Wanted Multimedia Handsets: Consumer Desires Meet Operators ARPU Needs" defines multimedia phones as those that have at least 1 megapixel image capture, MP3 audio, video Playback, Java, USB, Bluetooth, 16-bit screen color, QVGA resolution, WAP and MMS. It predicts that revenue from these handsets will be over US$76 billion.
The report says multimedia has become the term of the day as wireless service has expanded beyond voice to include a variety of communication, data, and entertainment services. Handsets are playing an increasing role in operators’ efforts to attract and retain subscribers, it finds.
Authors of the report say that voice services are suffering under increasing price pressure, forcing operators to leverage data services to sustain revenue growth and offset declining voice ARPU. Handset manufacturers are racing to meet the consumer and operator demands for increasingly feature-rich multimedia handsets, while controlling handset cost and power consumption.
Analysts are pointing out that a multitude of connectivity options have been integrated into the cellular handset including IrDA, Bluetooth, Wi-Fi and USB. Of these, only IrDA is seeing declining penetration as a percentage of handsets shipped. Bluetooth will be the most ubiquitous connectivity option in handsets, while Wi-Fi promises to have the biggest long term impact on handset usage.
“Wanted Multimedia Handsets: Consumer Desires Meet Operators ARPU Needs” is available from Report Buyer. For more information, please visit the website.
Report Buyer product ID: MMI00002
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