Across Europe, the Kyoto Protocol, favourable government legislation and stringent emission norms aimed at reducing pollution are motivating upgrades of existing power plants and are encouraging investments in newer facilities.
Frost & Sullivan (power.frost.com) finds that European Power Generation Equipment and Services Market earned revenues of $17.36 billion in 2006 and estimates this to reach $20.45 billion in 2011.
"Ageing power plants and increasing environmental concerns aimed at lowering greenhouse gas emissions are driving investments in new environment-friendly power infrastructure and technology," says Frost & Sullivan Research Analyst Saranya Sundaram. "Stringent emission norms will compel expanded investments in new, low-emission power plants and also in installing emission control equipment within existing facilities."
The market will also receive a boost from the Kyoto Protocol's target of reducing emissions of six gases between 2008 and 2012. The Kyoto Protocol encourages energy efficiency and lowered total emissions and will, accordingly, enhance demand for clean-burn power plants.
At the same time, the surging demand for electricity, particularly from new EU accession states in Central and Eastern Europe (CEE) will provide further impetus to market growth. Moreover, old and dilapidated power plants in the CEE region will provide significant opportunities for power repowering and replacement - both to meet EU emission norms as well as to increase the efficiency of power plants and make them more competitive with other EU member states.
However, the lack of available finance and the low return on capital investments is discouraging investments in the market. Furthermore, boiler and turbine manufacturers are currently facing problems related to mounting raw material costs.
"Despite high raw materials costs and related increases in production costs, boiler manufacturers are being forced to sell their products at low prices due to intense price competition," explains Sundaram. "This is impacting profit margins and dampening investments in research and development."
To achieve economies of scale by reducing costs, companies in the boilers and turbines segments will need to consider the acquisitions route. This strategy has the potential of lowering overheads, facilitating entry into new markets and improving bargaining power. Penetration into new geographic markets and acquisition of companies with captive production capacities may also be a viable option to offsetting rising raw material costs.
If you are interested in a virtual brochure, which provides manufacturers, end users, and other industry participants with an overview of the investment analysis and growth opportunities in the European Power Generation Equipment and Services Market, then send an email to Chiara Carella, Corporate Communications, at chiara.carella[.]frost.com, with your full name, company name, title, telephone number, fax number, and email address. Upon receipt of the above information, an overview will be sent to you by email.
European Power Generation Equipment and Services Market: Investment Analysis is part of the Business and Financial Services in the Energy Industry Subscription, which also includes research in the following markets: Central and Eastern Europe Cogeneration Equipment Markets (M08D-14), Strategic Analysis of the Nigerian Electricity Industry (M19F-14), Western European Power Plant Services Markets (M13C-14), North American Power Generation Equipment and Services Market: Investment Analysis (N02F). All research included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants. Interviews with the press are available.
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