Integra Micro Systems, a leader in providing world class cutting edge software products and consulting services to global clients, today announced that it has been awarded Most Innovative Mobile Application in a Vertical Market for its innovative product “iMFAST”. The award is announced at GSMA, Macau -12-15 Nov 2007.
Integra's Mobile Financial Applications Secure Terminal (iMFAST) is a platform designed to handle financial applications specifically targeted at rural or differently enabled customers. It offers all the advantage of the current day mobile banking environment, in a secure manner. iMFAST aims for branchless banking or non ATM banking in villages where formal banking is not in use.
iMFAST is highly secure and easy to use by illiterates; it uses RFID technology for identification, Biometrics for authentication and a voice guidance support in the local language for the customers to self-operate the Terminal with minimal help. The device also acquires online secure confirmation for the transactions made and thus facilitates absolutely safe transactions at the cost of a mobile phone call.
According to Mahesh Kumar Jain, CMD, Integra Micro Systems, “We are very happy to be the winner of GSMA Most Innovative Mobile Application award in vertical markets. The award is the testimony of Integra’s dedication to work on emerging technologies “. He further states “As an organization we believe that the advancement of technology should reach to the lower stratum of the society across regions, including the lesser privileged people into the digital world. By introducing iMFAST for branchless banking which is easy to operate and low in cost, it is our initiative to create an open platform in which multiple software applications could be built in the future for the rural people at a low cost”.
“To be the only Indian company to receive a GSMA award in Macau for the most innovation mobile application in Asia, is quite an achievement. We have always believed in our innovation. This recognition at an international platform has reinforced the capabilities of our break through technology and our enormous potential. We are sure that our technology will be a great contributor to the society in reducing the digital divide“, says Ram S, Executive Director – Integra Micro Systems.
About GSMA Mobile Innovation Awards
Mobile Innovation Programme Summit is a part of the GSMA event in Macau. It recognizes excellence and showcase innovation in the global mobile industry by providing the opportunity for innovators in small, young companies to present ideas to leading industry investors and mobile operators. A specialist panel of independent analysts, journalists and industry experts, judged the winners. The Awards represent an opportunity to take a technology, application or service idea from concept to launch through a unique, high profile audience of Operators and Investors.
The Finalists from across four categories pitched their products and services to senior executives who selected the eventual winners. The winners were announced at the Summit at the industry Awards Gala Party at the Venetian Hotel.
About the GSM
The GSM Association (GSMA) is the global trade association representing more than 700 GSM mobile phone operators across 218 countries and territories of the world. In addition, more than 200 manufacturers and suppliers support the Association's initiatives as key partners.
The primary goals of the GSMA are to ensure mobile phones and wireless services work globally and are easily accessible, enhancing their value to individual customers and national economies, while creating new business opportunities for operators and their suppliers. The Association's members serve more than two billion customers - 82% of the world's mobile phone users.
About Integra Micro Systems
With over two decades of experience in the development of computer software technology and applications, Integra offers world-class cutting-edge software products and services in networking, telecom, embedded systems, and wireless Internet. Device drivers and interfaces, open source software, utility software, and enterprise software are a few more areas in which Integra offers its services.
Integra developed several trend setting products in Office Automation, Networking, Communications, and Document Imaging on UNIX, MS-DOS, and Windows platforms, and developed a TCP/IS stack.
Integra also distributes reputed computer peripherals and packaged software, and offers additional services in document conversion and document imaging.