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Palo Alto, CA, United States, 11/15/2007 – The CXOs’ Choice Evaluation of Desktop Computing Products research asks various C-Level Executives (i.e., CEOs, CFOs, CIOs, CTOs, etc.) to rate desktop computing products on various attributes and select the ‘best’ brands based upon their professional and personal experience.
“The Choice Awards are part of Frost & Sullivan’s global program to recognize outstanding companies who exhibit the best practices across key growth drivers,” says Frost & Sullivan Chairman David Frigstad. “Our belief is that companies who excel will continue to grow and flourish.”
Specifically, Frost & Sullivan asks CXOs to choose the “best” brands for desktop computers, home networking products, keyboards, mice, monitors, printers, scanners, and speakers for the following attributes: customer service, design & looks, durability, ease of use, innovation, and quality & reliability.
While CXOs may select any brand as ‘best’ for the various survey categories, generally the same brands/manufacturers of desktop computing products are chosen year after year. Leading candidates – based upon past study results – include:
• Apple
• Canon
• Dell
• Epson
• HP
• Logitech
• Microsoft
• Sony
“Compared to the 2006 research, we have expanded this year’s research to include additional product categories such as home network security, mice and speakers,” says Frost & Sullivan Director of Competitive Benchmarking Services Tonya Fowler. “The expansion of desktop computing product categories may provide recognition to other companies not revealed in our past studies. Thus, we are excited to see what the results will reveal.”
The 2006 U.S. CXOs’ Choice Evaluation of Desktop Computing Products research resulted in the following brands being chosen as “best” for the following categories:
• Apple was voted the best manufacturer of desktop computers and monitors for their design & looks
• Dell was selected as the best manufacturer of desktop computers for customer service, quality & reliability and value
• HP was chosen as the best manufacturer of printers and scanners for customer service, design & looks, quality & reliability, and value
• Sony was voted as the best manufacturer of monitors and projectors for quality & reliability
Specifically, Frost & Sullivan’s panel of CXOs will be utilized for this research as well as other upcoming CXO research. If you would like to be a member of Frost & Sullivan’s Professional Forums – as powered by Greenfield Online – please visit FrostForum.com. There are many panels in which to qualify beyond Frost & Sullivan’s CXO Panel. As a member of any of Frost & Sullivan’s panels, one can wield influence in the products and services routinely used, as well as glean information that is happening in markets right now.
About Competitive Benchmarking Services
Frost & Sullivan's Competitive Benchmarking Services is a division of the Customer Research team that conducts independent, non-sponsored research among end-users to evaluate and measure companies that are top performers for their products, processes and services. Specifically, Competitive Benchmarking Services surveys respondents that are deemed experts (i.e., CXOs, Automotive Technicians, Paint Contractors, etc.) in the wide range of industries that Frost & Sullivan supports.
About Frost & Sullivan
Frost & Sullivan, the Growth Consulting Company, partners with clients to accelerate their growth. The company's Growth Partnership Services, Growth Consulting and Career Best Practices empower clients to create a growth focused culture that generates, evaluates and implements effective growth strategies. Frost & Sullivan employs over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 30 offices on six continents.
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