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San Diego, CA, United States, 12/19/2005 – Small Business can smash large corporations in to-market time and reaction based on customer behavior.
Large companies may soon be looking to small business to find out what customers desire. Using new website building and statistical tools, small business owners can watch customer traffic behavior in real time and make changes in response without cutting through red-tape.
“Small businesses are much more agile than large corporations,” says nGenuity Solutions President James O’Kelly, “and the time has come to small businesses to use their ability to react quickly and take the lead to give customers what they want.
The need for a web presence that is simple to create and publish is evident from the explosion of blog popularity. Now small business owners can build complete, professional website with the same ease.
In the past, building cross-browser friendly websites has been a barrier for small and home based businesses without an IT department. Although freelance developments costs have become more affordable, business owners have still been tied to an IT person to make edits and changes to their sites. Many such businesses often complain about the time it takes to get updates published, and the jobs finished.
With fresh and unique content quickly becoming the critical factor in search engine ranking and visitor traffic, it has become more critical than ever before for business owners to have a way to update their sites without waiting for change.
“Small business owners have the competitive edge over the large corporations in this respect,” says nGenuity Solutions cofounder Christine Harrell. “Large corporations may have the funds to conduct lengthy testing, but don’t have the agility to respond to customer reaction as quickly.”
Dedicated to small business and a pioneer in FireFox and Safari compliance, nGenuity Solutions’ mission is to leverage the advantage to the “under-dog”.
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