PRZOOM - /newswire/ -
Montréal, Québec, Canada, 2007/11/06 - Management-Ware BuiltinTEXT™ is the most accessible online in-text advertising solution. A self service pay-per-click advertising system developed with customers in mind - BuiltinTEXT.com.
Management-Ware Solutions announces the launch of BuiltinTEXT™, a contextual advertising solution that delivers in-text advertising campaigns on premium publisher Websites.
BuiltinTEXT is unobtrusive pay-per-click text advertising solution using a patent-pending text analysis technology to discover relevant keywords on a publisher's Web page in real-time and automatically match them to relevant ads that are shown upon user mouse-over. The beauty of advertising with BuiltinTEXT is that advertisers only charged when potential customers click their links. BuiltinTEXT ad unit can incorporate text, graphics, audio and video, and the user is able to click through to the advertiser's website link for additional information about the product or service.
BuiltinTEXT is a technology created and distributed by Management-Ware Solutions, developed to locate words & word phrases found within text and link them to relevant commercial information. BuiltinTEXT enables advertisers to target their customers when they are most receptive - reading relevant content. Campaigns target a set of topics, are purchased on a pay-per-click model and are managed through a simple self-service ad system interface.
"BuiltinTEXT™ is in beta mode. We are currently recruiting beta testers that will integrate our in-text advertising system into their websites, advertisers and future partners. If anyone wishes to participate in our beta program, please visit our web site, said Fedner Cleus, Vice President at Management-Ware Solutions. "BuiltinText creates an online advertising vehicle that is the best of both worlds - providing strong conversion rates and sophisticated brand-building options all through one user-initiated ad unit."
"What sets Management-Ware BuiltinTEXT apart from other In-Text Advertising solutions is the fact that we own the technology. We are not a reseller. We know that, as a small business or multinational enterprise you don't want to spend 3000 or 10000 dollar just to open an account to see if that king of advertisement will work for you. We get 15 ad formats to accommodate, as much as possible, the advertiser's needs. It's free to open an account and starts advertises when you feel ready. Management-Ware gets his own development team, so you can be sure that more ad formats concepts will be released later. Many plugging will be available to facilitate the integration of the ad system with desktop Applications and web applications", said Fedner Cleus, vice-president at Management-Ware Solutions.
Using BuiltinTEXT, publishers can generate additional revenue from contextual advertising. Advertisers are now able to use rich media advertising in their in-text ad unit, including video, audio, flash animations, and interactive forms. This gives advertisers the option to move beyond the standard text message and logo ad unit.
About Management-Ware Solutions
Management-Ware Solutions (management-ware.com) provides online publishers and advertisers with the most technologically advanced in-text advertising solution based on patent pending technology that combines advanced semantic and statistical algorithms, proprietary thematic taxonomy, and high performance specialized infrastructure.
Combining technological innovation and marketing strategy is Management-Ware Solutions' motto for any project. The company develops management software for national and international markets. We developed several innovative applications, some of which reduce the daily tasks of management, recruitment and marketing specialists. On the other hand, other applications facilitate job search, resume reception and management of associations, candidates and members.