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kae: marketing intelligence Strengthens Account Management Team with Two New Appointments - Kate Maloney and Leonie Mark have been appointed Account Directors at kae: marketing intelligence – a leading UK marketing strategy firm, specialising in new proposition development, market evaluation and competitive intelligence
kae: marketing intelligence Strengthens Account Management Team with Two New Appointments

 

PRZOOM - /newswire/ - London, United Kingdom, 2007/11/05 - Kate Maloney and Leonie Mark have been appointed Account Directors at kae: marketing intelligence – a leading UK marketing strategy firm, specialising in new proposition development, market evaluation and competitive intelligence. EPIC: OPS

   
 
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Kate Maloney and Leonie Mark have been appointed Account Directors at kae: marketing intelligence – a leading UK marketing strategy firm, specialising in new proposition development, market evaluation and competitive intelligence.

With over ten years experience in market research, Kate Maloney joins KAE from Harris Interactive, having previously held positions at TNS and Millward Brown. Her experience spans multiple industries – including media, FMCG, grocery retailing and automotive – and enables her to apply best practice learnings both within and across sectors. Kate also has a deep understanding of the appropriateness of qualitative and quantitative approaches, the efficiency of data collection techniques and the relevance of various statistical analyses.

Leonie Mark joined KAE from Bain & Company, where she specialised in the application of marketing research and analytics techniques. Prior to that she gained several years experience as a strategic marketing consultant with The Henley Centre. Leonie has worked with many of the world’s leading companies across a variety of industries, including telecommunications, utilities, financial services and retail banking.

“We are very pleased to welcome Kate and Leonie to the company,” said Simon Dannatt, Chief Executive Officer of KAE. “KAE continues to go from strength to strength. We have built on our record sales and profits in the first half of the year with a busy third quarter. Bringing Kate and Leonie on board at this time bolsters our consulting and business development capacity, placing us in a strong position for further growth in 2008. They both bring valuable skills and experience to KAE, which will allow us to extend our activities to new areas. We’re all excited by the opportunities that this will bring.”

KAE is a strategic marketing consultancy delivering evidence-based, strategic marketing advice focused on propositions, customers, markets, competitors and channels. We enable clients in both b2b and b2c markets to identify and capitalise on market opportunities, stay ahead of competitors, launch new propositions more successfully, build market share and increase profitability. Specifically, we provide bespoke research on areas such as market evaluation and forecasting, competitive intelligence and benchmarking and new product/service/business development (both b2b and b2c). Our approach combines incisive research, analytical rigour and practical thinking drawn from business understanding.

 
 
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Agency / Source: Optimisa plc

 
 

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kae: marketing intelligence Strengthens Account Management Team with Two New Appointments

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Contact: Caroline Dundas - KAE.com 
+44(0)20 7960 3300 caroline.dundas[.]kae.com
 
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