PRZOOM - /newswire/ -
Bangkok, Thailand, 2007/11/01 - Tele Atlas, today announced a joint venture with MappointAsia Thailand to form Tele Atlas (Thailand) Co., Ltd [FSE: TA6, EUNV: TA] - TeleAtlas.com / MappointAsia.com.
Tele Atlas , a leading global provider of digital maps and dynamic content for navigation and location based solutions, today announced a joint venture with MappointAsia Thailand to form Tele Atlas (Thailand) Co., Ltd, which will operate as an independent entity focused on delivering a complete navigable digital map database of the country for in-car, portable, Internet, and wireless navigation systems and applications.
“Tele Atlas has strong confidence in the market potential of Southeast Asia. The formation of Tele Atlas Thailand further strengthens our unparalleled operational footprint in Southeast Asia, which serves as a key area in the automotive market and has strong potential in the burgeoning wireless market,” said Tele Atlas Asia Pacific Chief Operating Officer Mark Steele. “The combination of our experience and technology with MappointAsia’s regional expertise will help us meet growing customer requirements for highly accurate digital maps of Thailand.”
Tele Atlas Thailand will focus on the production, maintenance, upgrade and commercialization of a navigable database, which is designed to be fully aligned with Tele Atlas’ global map offering and seamlessly integrated in the Southeast Asia regional solution. Based in Bangkok and employing more than 100 database production and collection staff, the joint venture will be immediately operational, with products already available from the existing Mappoint databases now benefiting from Tele Atlas’ extensive data collection and product technologies. The joint venture also will serve as a regional competency center for the company to support all operations and coverage expansion for Tele Atlas in the Southeast Asia region.
In addition to the strength of its growing mobile subscriber base, Thailand currently represents a vital market for both automotive production and sales in Southeast Asia, with Global Insight estimating more than 600,000 passenger vehicles will be sold in Thailand by the end of 2007, and expecting this figure to rise to more than 800,000 by the end of 2011.
”We are very excited to collaborate with Tele Atlas in this new joint venture, marking a new milestone in our existing partnership,” said MappointAsia (Thailand) Chief Executive Officer M.L. Saksiri Kridakorn. “Through the provision of high quality and rich content maps of Thailand, Tele Atlas Thailand will enable a wide variety of global customers and will also provide appropriate map solutions for the local market.”
About Tele Atlas
Tele Atlas (teleatlas.com) delivers the digital maps and dynamic content that power some of the world’s most essential navigation and location-based services (LBS). The information is the foundation for a wide range of personal and in-car navigation systems and mobile and Internet map applications that help users find the people, places, products and services they need, wherever they are. The company also works with business partners who trust its digital map data to deliver critical applications for emergency, business, fleet and infrastructure services. Through a combination of its own products and partnerships, Tele Atlas offers digital map coverage of more than 200 countries and territories worldwide. The company was founded in 1984 and today has approximately 2,400 full-time staff and contract cartographers at offices in 24 countries and uses a sophisticated network of professional drivers, mobile mapping vans and more than 50,000 data resources to deliver highly accurate and up-to-date digital maps. Tele Atlas is listed on the Frankfurt Stock Exchange (TA6) and on Euronext Amsterdam (TA).
About MappointAsia (Thailand) (MPAT)
MappointAsia (Thailand) Company Limited (mappointasia.com) provides technologically innovative map-based solutions for Fleet Management, Vehicle Tracking and Location-Based Services in Thailand and Malaysia. It is also active in various governmental and military projects, particularly projects with a Geographic Information Systems component.