AOP has overhauled the design and navigation of the site, making it easy to keep up-to-date with the latest news, trends and AOP activities. This includes refreshed news, research, legal, events and case studies sections which showcase the breadth of content available to browse and offer a more sophisticated user experience.
The new site also takes advantage of the latest technologies to offer RSS feeds from a number of the core channels and sees the introduction of new sections for features, skills and training, supplier listings and press enquiries.
The member-only section allows users at AOP member companies to benefit from access to exclusive research, guidance and resources, as well as finding out about AOP working groups and details of past and upcoming meetings.
The sites message forum has also been updated and rebranded ‘Your views’ to maximise user participation on the site.
Bill Murray, AOP chairman and managing director of group business information strategy at Haymarket Publishing says: “AOP now has a website which reflects what we stand for as an organisation – original, top quality content delivered in a user-friendly and valuable way.”
Alexandra White, director of AOP says: “The AOP website was originally conceived as a resource for members however the association has evolved into a more outward facing body, promoting the industry through initiatives such as research and best practice case studies. The new site allows us to highlight this work with greater impact to our wide reaching constituency.”
She added: "One of the main objectives of AOP is to encourage knowledge sharing and the cross-fertilisation of ideas and the redevelopment of our website will help us to achieve this goal with maximum efficiency."
About the AOP
The UK Association of Online Publishers (AOP) is an industry body representing online publishing companies that create original, branded, quality content. AOP champions the interests of approximately 160 publishing companies from diverse backgrounds including newspaper and magazine publishing, TV and radio broadcasting, and pure online media. Together they publish around 1,150 products and attract more than five billion page impressions per month.
AOP presents a unified voice to industry and Government, specifically to address issues and concerns relating to all areas of online publishing. AOP publishes original research, hosts forums, conferences and events, covering a range of topics from paid-for-content, subscription models and data protection, through to copyright, content management, new technologies and audience measurement.
Last year AOP produced the highly acclaimed research ‘Reaching the Online Elite’ and every year it delivers the annual member benchmarking study, the ‘AOP Census’. This year AOP will add to its original research with two new studies.
The AOP autumn Online Publishing Conference & Awards is its annual industry event. It attracts the biggest names in online publishing to discuss the challenges and opportunities facing the industry and celebrate outstanding achievement.
Members include Associated New Media, BBC, BSkyB, Capital Radio Group, Channel 4, Dennis Interactive, The Economist Group, Emap, FT.com, Future Publishing, Guardian Unlimited, Haymarket Publishing, Independent Digital, IPC Media, ITV Online, News International, Reed Business Information, Telegraph Group Limited and Which?. In addition, PPAi (Periodical Publishers Association Interactive) retains a corporate seat on AOP board: representing the interests of magazine publishers online.