End users are rapidly embracing kiosk applications, which have proved successful in a wide range of self-service solutions. Interactive kiosks are already popular across many vertical market segments and vendors are successfully deploying new applications on a regular basis as the market experiences tremendous growth.
New analysis from Frost & Sullivan (kiosks&retailsystems.frost.com), World Interactive Kiosk Markets, finds that the market earned revenues of $968.9 million in 2006 and estimates this to reach $2.67 billion in 2013.
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The retail market segment, including self-checkout and photo kiosks, currently accounts for the bulk of the interactive kiosk market revenues. The retail market segment has traditionally held the largest market share, but the most notable growth was in the photo market segment. Despite this, other kiosk vertical market segments are likely to grow at a steady rate as well.
"In the retail market segment, end users are well accustomed to interactive kiosk systems and expect fine establishments to offer self-service solutions," cites Frost & Sullivan Research Analyst Chris Rodriguez. "As this attitude slowly migrates to other market segments, demand and revenues are expected to increase."
As adapting to new and emerging technologies is critical in any market, new interactive kiosk systems are continuously being developed to provide various self-service solutions. These applications and deployments are immediately accepted. With both mature and new technologies bolstering widespread acceptance of interactive kiosk systems, the market is poised for significant growth.
While improving the functionality of interactive kiosks, hardware and software developments also improve the functionality of competing technologies as well. Increasingly interactive digital signage and the proliferation of wireless devices and Internet access points pose an ever-increasing threat to the fortunes of the interactive kiosk industry.
Although new developments may seem to benefit competing technologies, the kiosk industry can overcome this challenge by focusing on its strengths.
"In order to fend off competition from rival technologies, kiosk developers must emphasize the convenience and instant gratification provided by interactive kiosks," explains Rodriguez. "Partnerships that provide end users with kiosk-exclusive benefits and incentives can provide vendors with a significant competitive advantage."
Despite competition from similar technologies, the interactive kiosk market has shown significant and steady growth. Kiosk convenience and functionality have generated significant demand from end users.
By acting as consultants, kiosk vendors can help end users measure return on investment (ROI), project costs and even recommend locations for deployment. This will not only improve customer expectations, success and satisfaction, but also the likelihood of earning their business.
In an effort to engage an even greater percent of the population, most vendors have started to consider the accessibility and usability of their kiosk design and interface. The challenge is to provide robust, capable applications that are intuitive, error resistant and physically accommodating.
World Interactive Kiosk Market is part of the Kiosks and Retail Systems Growth Partnership Service program, which also includes research in the following markets: United States photo kiosk, point of sale (POS) terminals and software, and bar code equipment/software. All research services included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants. Interviews with the press are available.
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