Aptilon's superior utilization of technology-based alternative sales channel services is helping companies in these markets overcome increasing barriers to physician access. This innovative application of technology has ushered in a new generation of product promotion and education capabilities for biotechnology, pharmaceutical, and medical device companies.
Decreasing accessibility to potential prescribers is not only reducing sales forces effectiveness, but is also reducing healthcare professionals' awareness and knowledge of proper use of drugs and medical devices.
"Aptilon's creative alternative to traditional sales and marketing methods addresses this changing dynamic and makes it possible for companies to cost-effectively access "hard-to-see" or "no-see" healthcare professionals though Internet-enabled live video detailing and marketing presentations," says Frost & Sullivan Research Analyst Misty Hughes. "Aptilon's "Sales Force of the Future" model augments a company's traditional field-based sales force's efforts by providing live video product presentations with company sales representatives at the healthcare provider's convenience anytime, anywhere."
The company's solution offers unparalleled convenience and quality service. Nearly 76 percent of its live video sales presentations are conducted after office hours on nights and weekends. Moreover, 50 percent of healthcare providers participate in the online presentations from home. On a typical day, alternative sales channel-based representatives interact with about twice the number of healthcare providers as traditional field-based representatives.
On average, field-based representatives are able to engage physicians for two to four minutes in a traditional face-to-face office call. The superior convenience of Aptilon's online sales presentations has resulted in higher quality and more in-depth interactions with physicians with each call averaging over eight minutes in length. Aptilon's efforts complement traditional sales forces by helping healthcare enterprises access medical professionals who would not otherwise be accessible and increasing sales force effectiveness without adding expensive head count.
Aptilon's clients can offer a concierge level of service to Aptilon's growing network of over 450,000 opted-in healthcare professionals who are presented with relevant, informative and high-quality marketing messages in an easy-to-use format. "Additionally, Aptilon's suite of web-based services offers healthcare providers one-stop shopping with options to participate in peer-education events, case study education and e-CME courses, as well as the ability to order patient education materials, samples, and vouchers," notes Hughes. "Furthermore, extending sampling reach to physicians in vacant or non-covered territories helps pharmaceutical companies build stronger relationships with them as well as expand their market coverage."
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About Aptilon Corporation
Aptilon (aptilon.com) enables pharmaceutical, biotech and medical device companies to effectively reach and interact with physicians via the Internet through its innovative AxcelRx Live video detailing (with company reps), virtual programs, peer selling and other sales and marketing programs. Leading health care companies have adopted Aptilon's model, driving tens of thousands of high-quality rep-physician interactions averaging more than eight minutes in length. Aptilon provides the infrastructure necessary for sales representatives to build physician awareness, understanding and preference during all stages of a products life cycle, from pre-launch education through end stage support.
About Frost & Sullivan
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